Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Nov
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Nov
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Nov
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Oct
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Oct
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, [...]
Oct
Setting Expectations for Success: Building a Loyal Client Base with Ralph Velasco
In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the [...]
Oct
Entrepreneurial Success Through Mortgage Note Investing with Nathan Turner
In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest [...]
Oct
Is Your Website Holding Your Purpose-Driven Brand Back? 10 Factors That Determine When It’s Time for an Upgrade
Let’s be real—your website is the digital heart of your purpose-driven brand. It’s where your [...]
Oct
20% Off Brand Spark – Ignite 2025 with Intention & Focus
As 2024 winds down and the holiday season approaches, many service-based business owners are feeling [...]
Oct
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business The Halloween season is creeping up, [...]
Oct
Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan
In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits [...]
Oct
The Essential Guide to Product, Service, and Pricing Strategies for Small Businesses
Developing effective product, service, and pricing strategies is essential for success. This comprehensive guide explores [...]
Sep
Meditative Arts and Entrepreneurial Mindset with Jeff Patterson
In this powerful episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with [...]
Sep
Creative Coffee Day Promotion Ideas to Boost Your Service-Based Business
Every October 1, coffee lovers worldwide celebrate their favorite beverage on International Coffee Day. If [...]
Sep
Crafting Your Small Business Marketing Plan: A Comprehensive Guide
In today’s fast-paced market, the importance of a well-structured marketing plan cannot be overstated, especially [...]
Sep
From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, [...]
Sep
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
How Emotional Intelligence and Empathy Drive Business Success with Jevon Wooden
In this episode of Spark & Ignite Your Marketing, Jevon Wooden, CEO of Bright Mind [...]
Sep
Marketing is Everywhere: How to Stand Out by Being Authentically You
As the founder of BC & Associates Marketing, I see marketing in every detail. It’s [...]
Sep
Fall Promotions Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients
Fall Promotions Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients As [...]
Sep
Turning Adversity into Business Success: Grit and Growth with Terry Tucker
In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry [...]
Sep
The Ultimate Guide to Marketing Measurement and Analytics for Small Business Owners
Data-driven marketing is essential for small businesses to thrive and succeed. By harnessing the power [...]
Networking and the Human Connection in Business with George Dubec
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, [...]
Aug
Mastering Your Online Presence: Essential Tips for Small Business Websites
In today’s digital age, your website is the cornerstone of your online presence and the [...]
Aug
Crushing Inner Demons: A New Approach to Mental Health and Business with Lilia Bogoeva
In this episode of “Spark & Ignite Your Marketing,” Beverly Cornell interviews Lilia Bogoeva, the [...]
Aug
The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding
The Power of Symbols in Branding Every service-based business understands the challenge of standing out [...]
Aug
Revolutionizing Small Business Marketing with 7 Augmented Reality (AR) Experiences
In today’s fast-paced digital world, staying ahead of the curve is key for small businesses [...]
Aug
The Power of Creative Expression: A Journey with Full Color Living’s Angel Pricer & Keane Aldridge
Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In this [...]
Aug
The Ultimate Guide to Customer Loyalty and Retention for Small Businesses
Customer loyalty is the lifeblood of any small business. It’s not just about attracting new [...]
Aug
Entrepreneurship and Relationship Bliss: Insights with Courtney Boyer
In this episode, Beverly Cornell sits down with Courtney Boyer, a certified life coach and [...]
Aug
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
Language Services and Business Success: A Business Journey with Brenda Arbeláez
Welcome to another inspiring episode of Spark and Ignite Your Marketing! Joining us in this [...]
Jul
From Real Estate to Martial Arts: Value and Community with Tyler Ross
Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. [...]
Jul
Capture Your Summer Spirit: 5 Passport-Themed Promotions for Small Businesses
As the sunny days of summer approach, it’s time for small businesses to tap into [...]
Jul
Resilience in Midlife: A Journey from Oncology to Grief Coaching with Lisa Boehm
Did you know that 75 percent of women experience significant life changes and stressors during [...]
Jul
How Amazon Prime Day Can Teach Service-Based Businesses About Marketing
As a service-based business owner, you’re constantly juggling multiple responsibilities—managing clients, overseeing operations, and, crucially, [...]
Jul
Capture More Clients: 7 Innovative Marketing Tactics for Small Businesses
As the vibrant colors of spring blossom around us, it’s the perfect time for small [...]
Jul
A Comprehensive Guide to Email Marketing For Small Businesses
In today’s digital age, where social media platforms and search engine algorithms dominate the marketing [...]
Jul
The Heart of Photography Entrepreneurship: A Conversation with Safina Mahmood
In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina [...]
Jul
Now Hiring: Remote Work From Home Virtual Entry Level Marketing Associate
Ignite Your Marketing Career with Us as a Junior Marketing Associate! Are you a creative, [...]
Jul
How To Understand Customers with Google Analytics for Small Business
For small businesses, understanding your customers is crucial for growth. Acoording to Econsultany, 94% of [...]
Jul
The Power of Effective Communication in Legislative Advocacy with Danielle Gross
Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly [...]
Jul
Go For The Gold: 10 Summer Olympic Promotions For Your Small Business
It’s time to gear up for an event that promises excitement, unity, and a spirit [...]
Jun
Legal Referral Services: The Unique Approach with Lori Williams
Did you know that 62% of people believe knowing a lawyer personally is the best [...]
Jun
Spark Success: 10 Patriotic Promotions to Elevate Your Small Business this 4th of July
As the warmth of spring gives way to the sizzle of summer, small businesses everywhere [...]
Jun
The Power of Social Proof: Elevating Your Small Business with Authenticity
In today’s digital landscape, where consumers are bombarded with endless options and choices, establishing trust [...]
Jun
Marketing Lessons from Inside Out 2 for Service-Based Businesses
Embracing Emotions in Marketing Running a service-based business is often an emotional rollercoaster. You pour [...]
Jun
The Journey of Personal Branding and Empowerment with Urmi Hossain
Joining us today is Urmi Hossain, a vibrant force in the world of finance and [...]
Jun
Content Marketing Strategies for Service-Based Businesses: Creating Valuable and Engaging Content
Introduction Imagine this: You’re a small business owner, juggling multiple roles, from managing operations to [...]
Jun
Seize the Moment: 5 Creative Promotions for When the Boss is Away
Every moment presents an opportunity for small businesses to shine, especially when the boss is [...]
Jun
Maximizing Your Content: The Ultimate Guide to Repurposing Strategies for Small Business Owners
In today’s fast-paced digital landscape, creating high-quality content is essential for small businesses to attract [...]
Jun
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
Embracing Authenticity and Entrepreneurship with Don Mamone
In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Honoring Dad: 5 Unique Father’s Day Promotions for Small Businesses
Father’s Day is a special occasion dedicated to celebrating fathers and father figures for their [...]
Jun
Eco-Friendly Entrepreneurship: Crafting Success with Janna Willoughby-Lohr
Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, [...]
Jun
Educational Entrepreneurship: Math for Kids with Kelly Clement
In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of [...]
May
Unlocking Success: The Power of Content Pillars for Small Businesses
In today’s digital landscape, creating compelling and consistent content is crucial for small businesses to [...]
May
PR Strategies for Small Business Entrepreneurs with Camile Sardina
In this episode, your host Beverly sits down with Camile Sardina, a seasoned digital nomad, [...]
May
Engagement Over Everything: Building a Community Around Your Brand
In today’s business world, engagement is more than just a buzzword—it’s a crucial strategy for [...]
May
Budget-Friendly Marketing Tips for Small Business Owners!
Effective marketing is essential for small businesses to stand out and attract customers in today’s [...]
May
Memorial Day Marketing Magic: 5 Promotions to Boost Your Small Business
Spring is blooming, and Memorial Day is just around the corner. It’s time to kick [...]
May
From Crisis to Clarity: Entrepreneurship Coaching Success with Chad & Holly Ockstadt
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in [...]
May
Bee Seen: Visibility Marketing Strategies for Small Business
In today’s competitive market, making your small business stand out is key to success. At [...]
May
How to Measure and Analyze Your Digital Marketing Performance
Introduction Imagine this: You’ve just launched a new digital marketing campaign. You’ve spent countless hours [...]
May
Maximizing Profits with Precision: Expert Insights on Google Ads with Cally Pedersen
Google Ads Strategies for Small Business Welcome to another episode of Spark & Ignite Your [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
The Ultimate Guide to Social Proof: Building Trust and Boosting Conversions
Consumers are inundated with choices, making it increasingly challenging for businesses to stand out. One [...]
May
Gala Glam: Elevate Your Business with Met Gala-Inspired Promotions
The Met Gala, an annual fundraising gala for the benefit of the Metropolitan Museum of [...]
May
5 Creative Mother’s Day Promotions for Small Businesses
As the buds bloom and the air fills with fresh flowers, it’s time to celebrate [...]
May
Leveraging Nature’s Canvas for Business Success with Lauren Connolly
Welcome to another episode of “Spark & Ignite Your Marketing,” a podcast that fuels the [...]
Apr
Building Strong Community Connections: 5 Innovative Ways for Small Businesses to Engage Locally
In the bustling small business world, success often hinges on more than quality products or [...]
Apr
Humanizing Online Community Engagement: Strategies for Small Business Owners
In today’s digital landscape, small businesses must go beyond mere presence and actively humanize their [...]
Apr
May the 4th Be with You: Galactic Promotions for Your Small Business
Are you ready to celebrate May the 4th in style and boost your small business [...]
Apr
Digital Domination: Navigating Online for Your Business
Welcome to the digital age, where the online landscape is crucial to business success. In [...]
Apr
Understanding the TikTok Ban: What Small Business Owners Need to Know
In recent months, the TikTok ban has been a hot topic, leaving many small business [...]
Apr
Saddle Up for Success: Marketing Promotions for the Kentucky Derby
As the iconic Kentucky Derby approaches, businesses nationwide are gearing up to capitalize on the [...]
Apr
Symphony of Entrepreneurship and Live Entertainment with Frank McGlynn
Welcome to another episode of Spark & Ignite Your Marketing, the podcast exploring the innovative [...]
Apr
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
Apr
From the Court to the Market: What Caitlin Clark’s Basketball Play Can Teach Small Businesses
In competitive basketball, players like Caitlin Clark, known for their exceptional skills and strategies on [...]
Apr
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Email Marketing Tactics for Service-Based Businesses That Actually Work
Introduction Hey there, fellow business owners! Let’s talk about something that probably frustrates many of [...]
Apr
Tech Pioneers & Global Teams: Redefining Entrepreneurship and Productivity with Ryan Angott
In this episode of “Spark & Ignite Your Marketing” podcast, we delve into the fascinating [...]
Apr
Seeds of Success: Core Strategies for Your Small Business
At BC & Associates Marketing, we believe in the transformative power of a well-crafted marketing [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
Entrepreneurial Resilience Through Business and Civic Leadership with Laura Kropp
In this illuminating episode of “Spark & Ignite Your Marketing,” we delve deep into the [...]
Apr
Shine Bright with Solar Eclipse Promotions: 5 Bold Ideas for Small Businesses
Hey there, stargazers and savvy entrepreneurs! Get ready to witness a celestial spectacle as we [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Igniting Leadership: From Google to Empowering Executives with Stacey Kulongowski
In this enlightening episode of “Spark & Ignite Your Marketing,” we have the pleasure of [...]
Apr
Rock Your Small Business with Coachella-Themed Promotions
Coachella isn’t just a music festival; it’s a cultural phenomenon that attracts thousands of music [...]
Apr
Tax Day Promotions: Fun Ways to Boost Your Business and Relieve Tax Day Stress
As Tax Day approaches in the United States on April 15th, small business owners have [...]
Apr
Spring Branding Tips for Your Small Business
As the season changes, so does the opportunity for your small business to refresh and [...]
Mar
Social Media: How to Maximize Your Impact on a Budget
Hey there, savvy entrepreneurs! Are you looking to make a big impact on social media [...]
Mar
The Intersections of Entrepreneurship and Zen Spirituality with Marta Dabis
In this enriching episode of Spark & Ignite Your Marketing, we delve into the serene [...]
Mar
How to Leverage Social Media for Small Business Growth
Hey there, fellow entrepreneur! I’m pumped to tell you about a guide I wrote to [...]
Mar
Stepping Beyond: How Successful Entrepreneurs Thrive Outside Their Comfort Zone
In the entrepreneurial journey, the path less traveled often leads to true discovery and success. [...]
Mar
Creating Forever Families: The Journey of Hope, Love, and Entrepreneurship with Rebecca Gruenspan
In this captivating episode of “Spark & Ignite Your Marketing,” we delve into the inspiring [...]
Mar
Slam Dunk Your Sales with March Madness Promotions for Small Businesses
March Madness is more than just a college basketball tournament. It’s a cultural phenomenon that [...]
Mar
The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses
Are you ready to join the podcasting revolution and take your small business to the [...]
Mar