Millennials may not be perfect, but they are the future. No business, large or small, can afford to ignore the purchasing power they hold. Marketing to millennials isn’t impossible. It just takes quite a bit more attention to detail and humanization. No more generic advertising methods. We are going to give you some inside information and tips on how to score big when it comes to Millennials.
Social Media Is A Gift To You
If it hasn’t been made clear already, millennials spend a majority of their time on cellphones. And it’s not just the phones; it’s social media platforms. Snapchat, Twitter, Pinterest, Facebook, and Instagram are the big-ticket platforms that have a hold on Millennials’ attention. It’s any business’s best bet to start creating profiles and use them consistently. It’s key to begin marketing to millennials.
Use these accounts wisely! Don’t just go posting at random. This is why you must have content strategies. Create a list of the content you’d like to post (it doesn’t hurt to do a little research on this one), figure out a schedule, and go for it.
Engage With Your Customers
This goes along with the social media bit. While using social media, you need to engage with your fans and followers. Yes, I said need. This isn’t negotiable. Roughly 95 percent of millennials say that friends are the most credible source of product information. This means that if you can engage a customer base within this generation and create brand evangelists, you’ll see much better results than you will through any other form of traditional online marketing. In other words, engage and communicate with your desired customer base, and your brand will spread like wildfire through word of mouth. And that’s exactly what Millennials like to hear.
Millennials Aren’t All The Same
Millennials aren’t the same as the previous generations in the sense that you cannot use the same method for everyone. You cannot go on using the old way of marketing in hopes that it will reel in one or two young consumers. You have to dig down deep and figure out a method that works for your business. This means research, research, research, with a little bit of trial and error. It may be time-consuming, but it will be well worth it once you’ve got a hold on the millennial market.
Use The Resources Around You
If you’ve hired someone in the last few years, chances are you’ve probably hired a millennial. Whether you knew that already or not, you may not have thought about the fact you’ve got yourself a secret weapon. If you’re trying to reach out to millennials, why not use the help of a millennial? This generation is becoming the fastest growing consumer force and the largest employee force simultaneously. So, next time you’re trying to cook up a marketing plan to reach out to millennials, employ the use of a millennial!
In Conclusion
Marketing to millennials isn’t as hard as you might think. It’s certainly not the easiest task you’ve got on your to-do list, but it’s possible. With some research and humanization to your brand, you can reach that well-known target market. I’ve given you a few ways to better market your business to millennials, but for more help, contact us at Beverly Cornell Consulting! We know how to help you reach your goals with the best methods.
