In one paragraph, tell me why you want this job.
“What job,?” you may ask.
Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous doer of stuff.
Writing About Us Basics
As a small business, putting your main purpose and vision down in copy may feel a bit overwhelming, How can you best tell your story concisely while relaying all the passion and expertise that drives it? Sometimes, being the closest to something makes it hard to pull out the details that appeal to the audience you want to reach. But just take a step back, breathe, and turn to those ever faithful 5 W’s to help you get the job done. Be engaging and personal, part of the beauty of owning a small business is you are the decision maker and you hold the vision so let “you” shine through.
Questions To Answer in Your About Us Section
Who You Are:
Introduce yourself, sell yourself and your vision. Include your business name and add a photo of your business in action, doing what you do best. And yes, the phone should include you and your staff. Real people, doing real things.
What You Do:
So, what exactly is that? How you talk about what you do is almost as important as what you actually do. Pique a potential customer’s interest, tell them why your product or service is a step above the competition.
When you started the business:
What was your inspiration? If you had a lifelong dream to own your own business and provide your service to people, tell us about acting it out in your childhood. Did a certain skill you have lead you to your business? Or a certain relationship in your life take you to where you are today?
Where your passion lies: Tell us about what inspires you, what you bring to the market that differentiates you and makes you the genuine article.
Tell us about what inspires you, what you bring to the market that differentiates you and makes you the genuine article.
Why you started your business:
How did you get started, what trials and struggles got you to where you are now.
How you can help your customer: End with letting us know how everything you’ve shared makes you the one to turn to, how you can satisfy our need or want in the marketplace.
End with letting us know how everything you’ve shared makes you the one to turn to, how you can satisfy our need or want in the marketplace.
Why About Us Page Is So Important
Telling your story concisely and powerfully will let potential new customers get the chance to relate to you on a personal level. By understanding your story and your purpose, they can determine the confidence they have in starting with your business.
