The holidays are a hectic time, both personally and professionally. Whether you are a small business owner managing your staff and going all in to make the most of the busiest retail time of the year, a marketer working to produce content and social engagement that helps your client’s brand break through all the noise, or a service provider working to make the most of more face-to-face appointments and increased hours, November & December is a time to hustle.
We Each Play A Role
We all have in common that we are working to provide our customers and clients with the best experience possible. For those working in service fields who see a constant stream of faces coming and going, staying collectively on brand and being consistent with service and messaging can be exhausting. Brick-and-mortar small business owners and their teams are working the hours to maximize sales after a few lean years of in-person sales. And marketers are pooling designers, copywriters, and social media experts to plan holiday promotions, graphics, and communications to set the holiday mood and create genuine and appealing marketing messages.
Recognize & Value Your Team
Taking the time to appreciate those around you as you work to get through what is always an intense time of year is essential. There are so many aspects to small business marketing during the holidays, and all the players have a role. Valuing who you work with pays off with a positive experience for your team and customers.
Let your team know the value of their hard work and dedication. Choose to acknowledge individual efforts after getting through the holidays in a team meeting or gift your team with special holiday packages to show your appreciation; each person plays a role. The importance of recognizing the commitment and promoting camaraderie is priceless. A good team with positive energy is never anything to take for granted.
