With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese startup, created it, and in 2016, it made its global debut. It emphasizes short videos. It allows users to record videos between 15 seconds, 1 minute, and even 10 minutes. Setting music or soundtracks is the app’s distinguishing feature. Users can add various effects, filters, and text to improve their films. Because of the platform’s algorithm, which uses machine learning to customize content streams, it is extremely addicting and popular with various demographics.
Demographics
TikTok has surpassed 1 billion global active users, making up 18% of internet users worldwide. 23.8% of TikTok’s global audience is women aged between 18 and 24. 31% of the users are between the ages of 25 to 34.
Hootsuite has reported that Gen Z uses TikTok as a search engine, and 40% use TikTok and Instagram over Google.
TikTok and Marketing
TikTok has features like in-app shopping, ads, lives, and branded hashtags. This makes TikTok an important tool for companies to connect with their audience. Videos can now be scheduled, which means it is easier to explore the possibilities this app has for your small business.
If you’re eager to unlock the full potential of TikTok for your small business, look no further! Check out our Comprehensive TikTok Guide for Small Businesses. It offers invaluable insights and strategies to help you navigate the world of TikTok marketing.
TikTok is ideal for
- Assisting customers
- Cultivating brand recognition
- Generating leads
Strengths: Massive and diverse user base, easy for newcomers to gain visibility, and potential to amplify your brand’s awareness.
Weaknesses: Limited to short duration, user base skews towards a young demographic, and careful navigation of potential negative feedback or backlash.
Top 10 ways to make the tool work for you
- Create a TikTok Business Account
Setting up a TikTok Business Account offers valuable tools for your business. You can better understand your audience’s behavior and tailor your content with access to insights. Utilizing sounds for businesses helps in brand association and recognition. The content guidance feature aids in crafting engaging videos that resonate with your target audience. The management features, like scheduling and auto-messaging, streamline your workflow, ensuring consistent and timely interactions with your followers. - Optimize your Profile
Your profile is your business’s first impression on TikTok. Use a recognizable profile picture, a catchy username, and a compelling bio that communicates your brand’s identity and value proposition. Link your website or other relevant platforms to drive traffic and engagement beyond the app. - Hashtags
Effectively using hashtags boosts the discoverability of your content. Research and incorporate relevant and trending hashtags in your videos. Create a mix of popular and niche hashtags to reach a broader yet targeted audience. However, avoid overloading your videos with hashtags, as it can come across as spammy. Did you know that by researching hashtags, concentrating on particular keywords, and utilizing current trends on the network, you can improve the discoverability of your TikTok? TikTok videos have the potential to rank in Google searches as well, so SEO-optimizing your content can help you expand your audience and increase your visibility. - Demographics and Trends
Engage in social listening to understand your target audience’s preferences, interests, and behaviors. Keep an eye on trending topics and challenges to stay relevant and create content that resonates with your audience’s interests. - No Video Production Investment
TikTok thrives on authenticity. User-generated content (UGC) often performs well because it feels genuine and relatable. Embrace a personal aesthetic in your videos, focusing on your brand’s identity. Remember, content doesn’t need to be perfect; it should feel real and engaging. Timing matters, too; post your content when your target audience is most active. - Team Up With Creators
Collaborating with popular TikTok creators can expand your reach and introduce your brand to new audiences. Choose creators whose content aligns with your brand’s values and target audience. Co-create content that integrates your product or message naturally, ensuring authenticity. - Lives
Live streaming lets you connect with your audience in real-time. Use it for Q&A sessions, behind-the-scenes glimpses, product launches, and interactive activities. Engaging with viewers in live sessions fosters a sense of community and authenticity. - SEO
TikTok has transformed into a search engine for content. Optimize your video captions and descriptions with relevant keywords to improve discoverability. Craft captions that capture attention and encourage viewers to engage with your content. - Advertising
TikTok’s advertising options enable you to reach a vast and diverse audience. The platform’s potential to reach over 820 million users, including adults +18, is substantial. Choose from various ad formats based on your goals, such as in-feed ads, branded challenges, and influencer partnerships. - Get Creative
TikTok’s advertising options enable you to reach a vast and diverse audience. The platform’s potential to reach over 820 million users, including adults +18, is substantial. Choose from various ad formats based on your goals, such as in-feed ads, branded challenges, and influencer partnerships.
