Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction. Adding video to your next email communication may be just the hook your next consumer needs to hear the message you want to share.
Casting Call – Make your own marketing videos
With the onset of smart phones and high-quality microphones for consumer use, making your own small business videos has never been easier or looked better. That is usually all you need to create a personal but quality video message to share with your customers. And when you add in video editing software Apps like Vimeo to iMovie, you can edit your video right on your iPhone or iPad – what could be easier?
Short and Sweet Marketing Videos Can’t Be Beat
Nearly two-thirds of consumers prefer video under 60 seconds. Timing is important to keep in mind when creating your message because if you don’t capture your viewers’ attention quickly, you miss out as no amount of incredible content is valuable if no one sees it.
A Newsletter By Any Other Name – Subject Line
Using the word ‘video’ in an email subject line boosts the open rates by 19%. Such is the allure of the moving image. Naming your newsletter is your first chance to hook your audience from passed over to interested, increasing your open rates.
Home Sweet Home – Youtube Marketing
Youtube is still the leader of the pack when considering where to house your video. 45% of people watch more than an hour of Facebook or YouTube videos a week, Viewers are directed to your page so not only does your content get exposure but you also increase traffic back to your other social media channels.
By adding video to your next newsletter, you not only increase your open rates and traffic but you also create a more personal and unique relationship with your audience. 3-2-1 – Action!
Sources:
http://expandedramblings.com/index.php/email-statistics/
http://www.insivia.com/27-video-stats-2017/
https://filmora.wondershare.com/video-editor/ipad-video-editor.html
