Joining us today is Urmi Hossain, a vibrant force in the world of finance and a passionate advocate for women’s education. In 2020, Urmi founded a blog specifically aimed at empowering women and girls by offering financial education that’s often less accessible to them, challenging the status quo and providing essential tools for their financial independence. She is currently writing her second book and shares her insights on building a personal brand and overcoming the unique challenges that come with it.
The Birth of a Blog: Empowering Women:
Urmi’s journey into personal branding began in 2020 during the pandemic. Motivated by a desire to help women and girls, she founded a blog focused on financial education. This blog was born out of her own personal experiences and the challenges she faced growing up. She wanted to create a platform that provided valuable information and empowered women to achieve financial independence. Starting the blog was a trial-and-error process for Urmi, as she had to learn how to build a website and maintain consistent content. Despite initial insecurities and the fear of sharing personal details, Urmi realized the importance of connecting with her audience by being authentic and sharing her story.
One of Urmi’s most fulfilling experiences has been mentoring young women, particularly those from minority backgrounds. She shares a heartwarming story about a mentee who constantly speaks highly of her and credits her for significant personal growth. This experience reinforces Urmi’s belief in the impact of mentorship and the importance of supporting and empowering other women. Her involvement in mentorship programs and organizations dedicated to women’s empowerment aligns with her mission to create a more equal society and challenge cultural norms.
The Future
Looking ahead, Urmi envisions continuing her content creation journey, growing her YouTube channel, and expanding her blog’s reach. She has two major goals: self-publishing her second book and delivering a TED talk. These aspirations reflect her commitment to personal growth and her desire to share her message with a larger audience. Urmi also expresses interest in exploring podcasting and enhancing her audio quality to further diversify her content offerings.
For Urmi, success is about doing what you love and making a meaningful impact. She measures her success by the connections she makes and the positive feedback she receives from her audience. Hearing that her content has been helpful and seeing the tangible impact of her work on others’ lives bring her immense satisfaction and fulfillment.
Urmi’s journey is a testament to the power of personal branding, resilience, and the importance of authenticity. Her story highlights the challenges and rewards of building a personal brand and the significant impact one can make by staying true to their mission. As she continues to inspire and empower others, Urmi’s message resonates with anyone looking to create a meaningful and fulfilling career.
Urmi’s Favorite Book
The 7 Habits of Highly Effective People – Stephen R. Covey
Follow Urmi
Empowering Girls And Women | My Ways
Discovering Your Identity : A Rebirth From Interracial Struggle
Watch on YouTube
Transcript:
Urmi Hossain
[00:00:00]
Introduction to Personal Branding
Beverly: Did you know that nearly 92 percent of consumers trust personal brands over traditional advertising?
In today’s digital landscape, building a strong personal brand can be a game changer for entrepreneurs and professionals.
Beverly (2): Joining us today is Urmi Hossain,
Beverly: a vibrant force in the world of finance and a passionate advocate for women’s education. In 2020, Urmi founded a blog specifically aimed at empowering women and girls by offering financial education that’s often less accessible to them, challenging the status quo and providing essential tools for their financial independence.
In addition to managing her successful blog, Urmi is an avid boxer, a voracious reader, a podcast enthusiast, a polyglot, and a dedicated volunteer for organizations targeting women’s issues. She’s also in the process of writing her second book and today she’s here to share her insights on her self brand journey and its unique challenges.
Welcome, Urmi. [00:01:00] Hi. I’m so glad to have you here and to learn all about you. I
I know you’re not specifically an entrepreneur, however, you have, you do a lot of entrepreneurial things. So I’m curious about that. So share a story about or like a light bulb moment or aha moment that kind of launched your brand into the spotlight that just like changed the course of history for you.
Urmi: Yes, it actually was in 2020. It was during the pandemic era where I was like, there’s something that I want to do like I wanted to do something and it was more dedicated to helping women and girls. And that’s because it came from my own personal story,
I felt when I was growing up.
And I felt I had a lot that I could share to people. There was a lot of information that I could give, but I was not sure where to start. And because I also had an end goal of writing a book, eventually I was like, you know what, let me start with an [00:02:00] easy way. And that was with blogging. So I started with my first blog in 2020 and it was a lot of work.
I have to say it was a lot of trial and error because it was my first time building my own blog. And I had to watch a lot of YouTube videos to figure out how to build a website and how to keep up with the blog. Like how often do I post? What do I talk about?
Urmi: And initially I was very I want to say like I was a little bit insecure and I was not also okay sharing a little bit about myself And after talking with some people, they were like, but if you are trying to get people to like you, you have to tell them who you are.
You have to show, you have to tell them your story. You have to show your picture. Indeed. Initially, I was always like hiding myself There was my blog, but I could like, I would never put my name. I would never say who I was. I would never put my picture. And after that, I had to be comfortable with the uncomfortable.
So it took me a little bit to basically [00:03:00] be okay and telling a little bit about myself. So then after a couple of months, I put my story and I told the world who I was. And then from there, basically my whole journey started with, blogging, YouTubing, creating my first blog. Creating ebooks. Being associated with organization, with other organization, but it was really hard at first because I had no clue of anything.
So that’s how it started.
Beverly: So you had to learn the entire path, which is very entrepreneurial. We oftentimes get thrown out. I was telling you before we started recording and I went unplanned. And when you. Jump into something you have to live by fire, right? So like how do I got to figure this next step out this next step out?
But it sounds like in the process of doing something that’s more business minded. You are on a very vulnerable personal journey as well. And so tell me a little bit about why you felt uncomfortable revealing your name and your face and like who you were. [00:04:00] What about that was hard for you? Why not share that?
Urmi: It was pretty much the concern from the people around me what they would have thought if they saw the things that I was doing I was pretty much worried about being judged. And I think that’s a very common fear by a lot of people. But I had to let go of that. Like I really had to let go of that, but it was really hard.
And I’m glad that I did let go of this because one of the things that I actually learned this week is I was doing a Udemy course and they were sharing what are the 20 hacks to be a successful person? They were saying that if you want to be a successful person in life, you have to make sure that you don’t care too much about people’s opinion.
And I’m glad that I’m doing like I was doing that. Now I got the confirmation that, yeah, if you want to be successful, you have to make sure that you’re not following people’s opinions. So that was one thing that was really hard for me. Like it was a hurdle for me. And it was especially like a bigger hurdle when I was invited On a youtube [00:05:00] channel to do an interview and I remember talking to my friend I’m, like i’m not sure if i’m ready for this because oh my gosh, everyone will see my face But i’m so happy I did that because I got a little bit of spark and I realized Oh my gosh, I love doing this.
So then I found my own YouTube channel and I get invited to different other podcasts where they use the videos, I’m comfortable with that. And now if people Google me, they can see everything that is associated with my name every kind of work that I’ve been doing. And I’m happy of that.
I I should be proud of the work that I’m doing and how impacting people. But it was A big hurdle at the beginning.
Beverly: Got to get over ourselves, right? All those insecurities. I would tell my clients all the time to do video and to get out on Facebook lives and all of that, but did I do lives?
No. So it was a big hurdle for me to even take my own advice as well. So I’ve been there, done that. And over the last six months, I’ve really embraced it. And learned it and felt more [00:06:00] comfortable, but you, like you said, it takes practice and you have to keep working at it. It’s easy to be nervous and all of those things.
So yes, but video is the, not it is the future. Everybody’s doing it and people connect more strongly to you as a person and as a human, and they see your authenticity. I think I’m video more than any other medium. It’s very revealing, I think, in that respect.
Beverly: So describe the most unexpected plot twist that you have faced in business and how it changed the course of your journey.
Urmi: It wasn’t like, Like a particular moment, but it’s something that a lot of people keep telling me after seeing the work that I’ve been doing, because I’ve been sharing so much of my work, like all the website every single place where I’m mentioned, and I had people coming to me and being like, Oh my gosh, you should be an entrepreneur.
But I never thought of this because I was like me an entrepreneur, but then I gave it like a little bit of thought and I think they were right. I do have a very entrepreneurial mindset. So that has really [00:07:00] changed the way I think about things like, yes, I do have a nine to five job, but I also have my five to nine and my five to nine is really being an entrepreneur, it never crossed my mind, but then someone pointed it out and I had two people pointing it out to me. I think it’s really true. And I do act like an entrepreneur.
I do listen to a lot of things about entrepreneurship, but I was like, it wasn’t something that I was doing intentionally, I was just doing it unconsciously. I also follow a bunch of courses about entrepreneurship, but I don’t even know why I was doing it. Just very much interested. And now I know a little bit how it works with this whole, like building business and stuff like that, if I ever want to do it, but yeah, that’s one of the things that I would say like it changed a little bit, my, my path.
Beverly: When you look back on your journey. What aspect of your business mind, the strategy you use, how you produce content even has evolved the most over time and why?
Urmi: I would definitely [00:08:00] say the marketing aspect of it. Like I, I did not realize how much marketing I was doing off my.
Self like, like I have a personal brand, but I don’t think I ever realized it. But I, when I think about it, like I’ve been promoting myself throughout all these years by going to different podcast shows by. Like being featured in different newspaper by writing news, newsletter for organizations. Also the fact that I’m associated or connected with other organizations related to women’s empowerment, I can see how much work I’ve been doing.
Cause now when I have people connected with me on LinkedIn, they do connect for something very specific. I realized that I’ve been doing a lot of promotion of myself throughout these years, and I’ve been building my own personal brand and I never really realized it. And I think that’s has been probably my strength right now.
I am my own brand and I’ve been promoting it by going out by going to these different platforms. So why [00:09:00] women’s empowerment?
Urmi: It comes from my own personal story because I grew up in a Like I, I grew up in a South Asian household and there are a lot of double standards , you grew up with this limiting beliefs that all women cannot do certain things, women are not allowed to do those things and I was always wondering, why?
And because of that, you know what? Let’s change this, okay? I don’t know who has written this rules, but none of it is true. Let me be an advocate of women’s empowerment. Let me break these stereotypes. And so I’ve been doing this for quite a bit of time.
Like I am part of an organization called Women in Leadership and where we promote the concept of having more women on the leadership position, having more women being advocate of themselves.
Beverly: Tell me about a memorable moment or a heartwarming interaction related to the women’s empowerment That that just helps fuel your passion for this.
Urmi: It’s it was through my mentoring [00:10:00] activity. I had a mentee I’ve been her mentee for six months, but we still stay in touch nowadays. And she told me that. Everywhere she goes, she talks about me. So I feel like I made such a big impact in her life that I did not realize.
And now she goes to events where they tell her, Oh yeah, next time, just bring your mentor. And I’m happy that she thinks of me, it really means that I made a difference in her life. Like she still comes to me for advice. She still comes to me for guidance. And I that because it’s okay, it means that I am good at what I’m doing and I made the difference.
And so that has been one of the things that I feel very proud of because I have someone who really like takes my expertise seriously. So the mentee, what do they do? A student. She’s a student in finance who want to work in finance.
And so she comes to me for advice on like how to look for a job or how to land an interview. But she also comes to me for like personal things too, for her personal For her own personal matters.
Beverly: I’m sorry. What [00:11:00] is just mentoring people here? Is it here or you’re in Canada?
I know you’re originally from, you have a Bangladesh and Italian background, where are they from? Are they in Canada? Are they in Bangladesh? Who are you menteeing? Yeah, they’re in Canada.
Urmi: They’re in Canada. They’re in Canada. I did mentor a few people outside of Canada, but they were based in Europe.
Beverly: Are they women who are of minority status or are they just simply women? Yes.
Urmi: Women part of the minority groups basically.
Beverly: Oh, that’s amazing. I think that the, like women in ourselves help raise each other up, but I think minority groups also are very good about, Taking people in their minority group and helping to raise them up as well because your unique challenges, right?
Your unique perspectives, your unique cultural norms that you have experienced and the things you had to fight against to get where you are. Yeah. I think you understand that and the language obviously. So it’s [00:12:00] super it’s much more empowering and more efficient.
I think when you’re mentoring somebody who you can really understand all aspects of their experience. So that’s amazing. Interesting. Cause when I first started off in marketing, I worked for Chrysler and I worked for a bunch of men that were my dad’s age, white men that were my dad’s age.
And I remember coming home and telling my dad I love my job. I was so excited, it’s marketing it’s Chrysler. A big company. It’s sexy. It’s I was like, this is amazing. And then I was like, dad, I have all these ideas, but they’re all you. Like, how do I tell my dad these ideas?
It’s it was really challenging to find my voice in that room. And I don’t know, I had somebody who did work with who did help me a little bit, but there wasn’t somebody there to help me find my voice. And so I had to just struggle and I made a lot of mistakes and I know I made some people angry in the process or like frustrated but it’s we are a generation who are [00:13:00] breaking down barriers and doing things that other women haven’t done before.
That’s hard. It’s hard work and you having other people to support you. Yeah, it makes it so much easier. People in your corner is amazing. So I love that. So share a fun fact about what you do. And that even maybe your most dedicated followers on LinkedIn or on YouTube or whatever wouldn’t necessarily know.
We’re talking about quirky behind the scene details about what makes URMI’s and your brand super unique. What is something that people might not know about you?
Urmi: Oh my gosh.
When you say fun fact, I always think about one thing, but this fun fact is actually mentioned on my blog. I feel like everyone knows about it. Like I love eating pasta. I don’t know if that’s like a fun fact, but it’s for me, it is I can eat pasta all day long.
Any kinds of pasta or a particular kind of pasta? [00:14:00] Honestly, any kinds of pasta is just so good.
Beverly: You have Italian and Bangladeshi. So is it mom or dad that’s Italian?
Urmi: They’re not Italian. They moved to Italy from Bangladesh.
Beverly: Okay. So being Bangladeshi and in Italy has influenced that. Yeah.
Urmi: But. My dad is also big on pasta, so he’s the one who introduced me to pasta the first time. And I’m telling you it’s just so good. I can have pasta for breakfast, lunch, dinner, all day long.
And I’m, like, never tired. It’s like, when I’m feeling sad and I need something to uplift my mood. I go and make myself a plate of pasta and life is great afterwards.
Beverly: Pasta is good and true Italian pasta. There’s nothing that beats homemade Italian pasta.
Urmi: It’s just so good.
Beverly: Share a glimpse into the future. What is your long term vision for all of these things that you’re doing? Where do you see it? You say you’re an [00:15:00] unplanned entrepreneur or this an underlying secret kind of entrepreneur. What is the vision that you have in the next five, 10 years for all these things that you’re doing?
Urmi: I love creating content, whether it’s on my YouTube blog or even on my social media. That’s one thing that I love the most. I see myself still doing this. Do want to like, I want to grow my YouTube channel. I want to continue having a blog. Grow my followers.
There are two things that I want to do. One is, Self published my second book. And the second thing that I want to do is I want to deliver a TED talk and I’ve been working on it for the past five years. It is my long term plan.
I say it in every single place that I go, so I can manifest it and it’s going to happen. But those are my biggest two, my two biggest dreams for the time being. And of course, having my brand, like my own personal brand, like to grow and to I feel like I’ve done a lot already.
I do have a lot of connections and people connecting with me [00:16:00] to know more about the things that I do. I want to keep continuing doing that.
Beverly: So who are the people that would be best to connect with for you? Who, who’s the best Person to network with for you.
Urmi: A lot of people that connect with me are actually in the financial sector and I have a lot of also women connect with me in the financial sector. So that has been nice because like you mentioned a little bit at the beginning, I work in the financial sector and it is very male dominated. So if you want to make make yourself heard that you have to you have to work for it. I am working to break those ceilings even in the corporate world. And I want to educate more women to do the same thing for the industry that they work for also in their own household. Because it’s important. That’s the only way you can bring changes only if you take actions to it.
Change. And I love the quotation from Gandhi that says, be the change you want to see in the world. I live by that quotation. So that’s one thing that I try to [00:17:00] also spread among the people that I connect with.
Beverly: If you could change things to be better, what are the things that you would want to change?
Urmi: Definitely to have a more equal society. But I think one thing that I probably would like to see end it’s child marriage, because like in Bangladesh, one thing that is still very much prevalent is child marriage. And I am part of an organization that is working towards, fighting child marriage, but unfortunately it’s a persistent, like it’s a problem that is still there.
A lot of girls actually underage are given for marriage because they’re seen as a financial burden by families. They’re not seen as, as valuable for the families because we’re not seen as breadwinners really in that type of environment.
So I do, I would like to change that honestly. And being part of some of the organizations that works towards it just helps me to be educated and also to share a little bit of my own, ideas about it.
Beverly: What are some of the things that you do to help [00:18:00] that cause?
Urmi: One of the things I did as I wrote an article for an organization is called speak up and it’s the organization is American, but they have an office in Bangladesh and I wrote it in English and then I asked the people that work there to translate it and to use the information that I have shared to
Urmi: educate the girls there. So I talked about like how you should be an advocate for yourself, how you should learn about self defense. Also on calls, I can actually speak to the. But it’s really hard. Honestly, it’s really hard when, especially when, families are so afraid that the girls will be brainwashed. It’s really hard.
Beverly: It’s you’re breaking a whole construct.
Urmi: Yeah.
Beverly: But what all the research shows. Or to me is that when Awo, when a girl is educated, she always takes care of her family and takes care of her village. Yeah. It empowers the village and the family in a whole different level. Yeah. So it’s one of the best things that a society can do.
Beverly: Is this something that you personally have [00:19:00] experienced in your culture? But I’ve seen it. You’ve seen it. I’ve seen it.
Yeah. And so you want to change it. That’s awesome. Yeah. We need lots of people like you in the world
Beverly: So is there a business model that you can, could create to help in this space, like an actual entrepreneurial business?
Urmi: You know what? It’s always there in my mind.
I’m always thinking about something where I can make that kind of impact. I do try to learn from other entrepreneurs. I do try to Speak with a lot of entrepreneurs and ask them, like, how do you, did you start your own thing? Cause there is this woman that I know who’s based in the States and she has an organization that it’s helping female in the STEM industry.
And she told me a little bit how she started, how the government was funding a little bit her business, how she needed a group of volunteers. And she told me, it’s a full time job. Like even though some of the things that she does, like her business, it’s her business, but some of the things she’s not getting paid, for instance.
So she [00:20:00] told me like, you really have to be committed to it. Like it’s a full time job and you have a purpose, which is you’re helping someone. I do speak with a lot of people to get ideas on how they do things, it’s a work in progress in my mind. And that’s why for now, like I am.
I am part of different organizations, so that at least I’m helping indirectly, even though like I don’t have my own thing. Yeah.
Beverly: The one thing that when we talk to our customers that come on board is you have to understand your why. Why are you doing what you’re doing? Cause that drives everything, right?
That gets you through when you’re not getting a paycheck that gets you through when you’re struggling to get something or the next client or the next, whatever it is for an entrepreneur. So why is the burning passion that is the fire in your belly that doesn’t go away? Yeah, literally is gnawing at your soul until you do something about it.
So if it [00:21:00] may be like at a slow burn now, but eventually it’s going to consume you Urmi and you won’t be able to not do it. If that’s what you’re born to do, I feel like it’s going to just get stronger and tell you like, you have to do something, as a brand, how have you, Use marketing to help your brand.
Urmi: One thing that I’ve been doing a lot is a lot of collaboration on different platforms that I use. Because I have, of course, my own Instagram personal account, but I also have the one from Women in Leadership that I also handle.
And I do a lot of collaboration, like I invite people to talk about their stuff and I tell them to invite me on their platform to talk about my own things that has been working a lot. I do, of course, YouTube collaboration as well. I also write for different organizations.
So the fact that I am like, associated with A, B, C, D, like it, it helps because it’s I’m able to, Expand on a bigger scale and also like I’ve done webinars [00:22:00] and workshop for other organizations that reached out to me. So those things has really helped me to basically navigate this whole like marketing world and Make sure that i’m like everyone knows who I am So if there is something people reach out to me, they’re like, oh, do you want to come and do this with me?
That has been helping a lot. Also a lot of the podcasting stuff has Really helping a lot too because i’m able to talk about issues and things. I want to bring awareness so those are some of the things i’ve been doing so podcasting youtube collaboration instagram live .
Yeah
Beverly: So what has been the biggest marketing mistake you’ve made?
Urmi: You know what? So there are two of them. There are actually two of them because okay, because I have still published my first book and I did not realize that when it comes to self publishing your book or whether it’s also publishing your book, you have to do heavy promotion.
Beverly: Oh yes. And I’ll tell you I have a friend who’s an author who They have a publisher, but they do nothing for them.
So it’s a [00:23:00] hard road as an author to have published a book and to have to get it out. Yes.
Urmi: Yeah, so that was my biggest mistake because I self published it, but I wasn’t doing any like promotion of it. And then my friend was like, no, when you self publish a book or whether you publish a book, you have to do a heavy promotion.
Then what happened is I follow a bunch of like authors and stuff like that. It made sense on why they were doing so much. Promotion of the book so then I connected the dots. And also like when you when people purchase your book One of the things that it’s highly recommended is that you ask them to write reviews Because then it helps with the algorithm and I didn’t know this.
Yeah, I did not know this. So now I know it. So now I learned from it. And the other thing was with my own YouTube channel and all started for fun and passion. But then eventually I was like, you know what? I want to be able to monetize it. And one thing that one of my friend told me was like, you have to have an editing platform to [00:24:00] edit your videos to make them look more appealing, more professional.
And for I think two, three years, I’d never edited any of my videos. I would just have a nice thumbnail description and show to me the links and upload the videos. But it was only recently that I was like, okay, you know what? I think it’s time that I got this editing platform and I start editing my videos.
And the reason why I didn’t want to do this is because editing takes a lot of time, but I tried to see this from a different perspective. I saw it more like it’s me learning a new skill when it comes to editing. So I took it from that perspective. Then of course I bought an editing platform and editing tool and now I’ve been editing my videos and I can see how it’s been actually helping. I can see I have a lot more subscribers, and I can see also myself being, like, if I’m on the other side, I’ll be more interested to watch it. Yeah.
Beverly: So in the book that I wrote the last thing in my book is if you found this It’s useful.
Please leave a review. It’s actually in the printed part of the book, so it’s in the end of the [00:25:00] book. It’s like the last thing that I put in there if you hear some more resources and by the way, if you found value in this, please leave a review because without it, like the algorithm, you need reviews.
Because you need them, you do. It’s just, it’s social proof that you have something to say and people find value in it. And people love the reviews on Amazon. Share a moment of pride when your business made a meaningful impact in the lives of your community. What was the outcome and how did it shape your perspective on what success means to you?
Urmi: So for me, success means to, to do the things that you love and to do the things that bring you fulfillment.
Some of the things that I’m very much proud of is the connection that I have made and I do have people it shows that my work is being paid off somehow, cause it’s honestly, it’s really hard at the beginning. Cause when you’re trying to build something and that no one is commenting anything, no one is [00:26:00] reaching out to you, you really do feel demotivated because you’re like, okay, do I just give up?
But then you start to see that your work is coming to fruition and people actually reaching out. And so the fact that I have people telling me that my content has been helpful, it really means a lot to me. It means that I’m putting valuable information out there.
Beverly: And that’s really like great because so many people are consumers of. Information and content, and most of them are voyeurs. They don’t interact, so they’re just consuming your content and not, and I do believe that content, the hopes of good content is an interaction.
Like an actual exchange. And so if you’re a voyeur and you’re a listener, please like comment, like something of the content that you’re consuming and you enjoy, because it does matter to those of us that are creating content on a whole different level. And yes, consistently putting it out there and even the evolution of [00:27:00] video for you and the editing tool, how that is transformed for you.</span&gt;
Beverly: Is there another technology or trend? That you are looking to maybe incorporate soon that’s going to help your marketing or your business this passion of yours
Urmi: I thought about podcasting like having my own podcast because I spoke with someone and they were like you can like, you know When you record videos On zoom they also give you an audio.
Beverly: Yes.
Urmi: My friend was like, yeah, if you like you can use the same content, like it’s a two for one type of thing where, you put it in one platform and you put the same one in a podcast like platform. I’m honestly thinking more from the perspective of, okay, how much editing do I have to do with podcasting?
Because I think it takes a lot a bit more effort when it comes to podcasting because you want to, make sure the audio is like perfect, so that’s another thing that I’ve been thinking. And definitely I would like to invest a little bit more on audio and my microphone.
Cause I, I also watched a video where they were saying that the audio of a video makes a huge [00:28:00] difference. And so that’s another thing that I’m also thinking of.
Beverly: And I think repurposing content is one of the most powerful tools that people have. Creating content takes a lot of work, planning it.
Yeah. All the things and then sharing it and the more you can repurpose that content. So I talk a lot about like writing a blog is the first great step.
Urmi: Yeah.
Beverly: But then you can now take that blog and you can rewrite it as a video script
Urmi: and
Beverly: use that. And then you can take that and you can rewrite it as 10 social media posts possibly.
You can take that and you can now maybe even create like a, I always say start on your blogs at a 101 level. And then. In that blog you can there’s going to be like three or four sub things that are going to happen You can create a blog about each of those But you could also take it to a 201 level or a 301 level and create some advanced content if you wanted to.
But repurposing content is huge and it’s the only way you can, I think, be successful with the amount [00:29:00] of content that’s required now and all the different channels and all the different places and be able to contribute and stay sane. So yes, and you have to think about it from the very first moment you create the content.
The life span of this content is going to be this. It’s going to be this first, then this. And think about it evolving through the content types as you create it. Because then you know I can get all of this out of this. And I think AI is a perfect tool for this.
I write a lot of my blogs and then I throw them through AI I’ll say, rewrite this blog that I have written as a video script and now it does that or rewrite this and or take this and what are the 10 best hooks I can use for this but it’s my content.
But what’s great about AI is it quickly helps me. To recreate content in different ways for you once you create that really key foundational piece of content That’s yours and it makes the job so much easier. So yes, [00:30:00] AI is your friend in this place as well so one of the things that I did was I wrote the book and then I have actionable steps in my book and I actually wrote a blog post about every action step and then I Created a video for every action step From my blog, and then so this year is all about my book.
It’s all the content in my book repurposed, breaking it down into little different pieces and how can I repurpose that because I spent a lot of time on my book. I don’t know about you, but I spent a lot of time writing that book and I want to get every ounce of everything out of that book, right? So my, my chapter headers are like my 10 cornerstone pieces of content.
And then from there, I wrote there’s, I think I have six or seven action steps in every single chapter. And every single action step is now a blog post. Every single action step is now a video. That is my. That has been my goal this year. So I don’t know if that works for yours, but even taking content that’s long form and how to make it short form [00:31:00] and break it down even further, I think is key.
So I love the content machine, but you got to really think it out and be strategic about it. It’s huge.
&lt;h1><b>Rapid Fire Insights and Reflections</h1>
Beverly: I have a fast round and then it wraps up. So what we do now is we do this rapid fire questions and we uncover your favorite things like your favorite business insights, your favorite tools, your inspirations. So are you ready for that?
It’s just really short. Quick. It’s not a lot of discussion back and forth unless I like want to ask some questions about it. Are you ready for that?
Urmi: I hope so.
Beverly: So how have you created and maintained lasting connections on your entrepreneurial journey?
You talk about connections are huge and even creating. So you talk about collaboration, so how have you created and maintained lasting connections for your collaborations on your own, on this kind of journey that you’re on?
with the things that matter to you.
Urmi: If you want me to be short and quick, it’s by supporting each other. So even [00:32:00] when after the collaboration ends, I still like going like their stuff. So it shows them that I am there for them. for them. And I also do a lot of follow ups. Thank you. It’s not just only for collaboration or even for my connections in general.
I do a lot of follow ups because I think after the initial connection, often things just split and you just forget about the person. But I do like to maintain that longterm relationship by showing support by liking and subscribing to their stuff, but also by following up with them through an email, for instance.
Beverly: What word or emotion would resonate from its core if your brand had a voice?
Urmi: I like the word evolution. My message is that whoever interacts with me they go through a transformation and they become much more confident. They believe in themselves. So they go through a whole evolution. Basically. [00:33:00]
Beverly: Okay, so dive into that library of wisdom you’ve gotten from all the podcasts and all the webinars and all the things.
Which book, podcast or entrepreneur has left an indelible mark like on your soul on this journey?
Urmi: Okay, I do have one for each actually. So I do have one book. It’s called the seven habits of highly effective people. For the podcast, there is this one called the boss babe podcast, it’s run by women and it’s for women and it’s a community of female entrepreneurs, female future entrepreneurs.
So I listened to their podcast and then there was the third thing, which was,
Beverly: Entrepreneur or business owner. Yep.
Urmi: Okay. So she’s an actress. Her name is Shay Michelle. I don’t know if you ever watched pretty little liars. Anyway, she’s a Canadian actress. She’s famous. She has a very entrepreneurial mindset.
And I watched an interview of her and I like how she sees the gap in the market and she creates products. I really like the work [00:34:00] she sees a problem and she has a solution. So I very much like the way she thinks about it.
Beverly: What’s one unconventional tool or app that’s become your secret weapon for success? And how has it revolutionized your workflow?
Urmi: I use Google Calendar. This is my best friend. And I haven’t found the app that is going to change my life, but I’ve been looking into Asana. I don’t know if if you’re familiar with it, but I know it’s like a task like task organization application.
But right now I’m like, depending on Google calendar a lot, like this, like I need that to survive.
Beverly: How do you keep your entrepreneurial spirit alive? How do you feed the fire that URMI has for these things?
Urmi: I always go back to my to my why. We spoke about it and I always remember why I started doing the things I have started.
Beverly: How do you stay grounded and maintain the sense of purpose and clarity when there’s so much chaos in the [00:35:00] world and noise and uncertainty? How do you stay grounded in that?
Urmi: I am a very much determined person and I don’t like to give up on the things I start. And it’s because I feel like I’m betraying myself if I give up on those things. So I, like it, it is connected to the previous question.
Like I go back to my why, to my igukai, which is the reason for being. So that’s how I stay grounded, yeah.
Beverly: If this passion, your brand, you can even say, prowled the animal kingdom, which creature would it embody and why?
Urmi: A lion.
Beverly: Why a lion?
Urmi: Lions are strong and courageous. So I feel like That’s also what I try to be like courageous and a strong woman. So I want that to be, if it comes to, if it comes alive, I want it to be like an animal, like if it has to be an animal, it would be a lion.
Beverly: If you [00:36:00] had to look back on the journey you’ve had so far with all the pivotal pieces and advice and everything you’ve gotten over the years, what one insight do you think would have saved you the most time and headaches had you known?
Back when you started,
Urmi: Probably related to organizational skills. Cause for instance, I used to use an agenda, like a manual and agenda to write about things, but if I knew like a better tool to organize my things, I think would have saved me a lot of time. I think you need that, especially when you’re juggling around 15 million things.
So before we go tell our listeners, where they can learn more about your passion Keep up with your latest projects where they can find you and learn more about you
Urmi: So I have a blog it’s called myways. ca. I have a youtube channel called urmi hosain I have my linkedin profile called urmi hosain.
I have my instagram account called urmamio And if anyone wants to purchase my book [00:37:00] It’s available on amazon is It’s called discovering your identity and rebirth from Interacial struggle.
Beverly: Thank you so much, Urmi for being on and sharing your passion and your knowledge and expertise and women’s empowerment.
I think we need much more of that personally, as a woman, so your insights have illuminated our listeners path, offering invaluable tips and strategies to enhance their own brand and their own journey on the path of. business, brand, whatever you’re like, even if it’s a, if it’s a passion project, right?
And to our listeners, I hope you have found this episode as enlightening as I did. And remember to implement these insights shared today into your purpose, brand or business, and don’t hesitate to reach out to Urmi or me if you have any questions or need assistance.
So stay tuned for more inspiring conversations and actionable tips Until next time, keep sparking and igniting.
P.S. Ready to spark your unique opportunities and ignite your marketing?
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