Brand Identity digital marketing Marketing Strategy

What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic

When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is brimming with lessons for heart-centered entrepreneurs. It’s more than a story about witches—it’s a masterclass in embracing your unique magic, reframing perspectives, [...]

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Sales & Promotions

How Giving Tuesday Promotions Can Create Real Impact in Your Community

For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make a profit — you want to make a real difference in your community. But here’s the challenge: you’re busy running your business, [...]

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Sales & Promotions

Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business

As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out in a crowded market—especially during the holiday season. You’ve worked hard to build something meaningful, whether it’s centered around kindness, wellness, or [...]

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Sales & Promotions

How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses

Every business, big or small, service-based or product-driven, feels pressure to offer the next best deal on Black Friday. For service-based small businesses, this can stir up frustration. After all, you aren’t selling gadgets or fashion items, [...]

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Business Basics Marketing Strategy

Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1

In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her [...]

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Sales & Promotions

Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business

Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, and if you’re like most service-based business owners, you’re probably feeling the pressure. You want to create a promotion that works. One [...]

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Business Basics Photography

Setting Expectations for Success: Building a Loyal Client Base with Ralph Velasco

In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the entrepreneurial journey of Ralph Velasco, founder of Continental Drifter Experiences. Ralph shares how he transitioned from owning a restaurant to becoming a [...]

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Business Basics

Entrepreneurial Success Through Mortgage Note Investing with Nathan Turner

In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest Investing LP. Nathan has built a thriving business by focusing on mortgage note investing, a powerful alternative to traditional real estate investments. Nathan [...]

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Website marketing

Is Your Website Holding Your Purpose-Driven Brand Back? 10 Factors That Determine When It’s Time for an Upgrade

Let’s be real—your website is the digital heart of your purpose-driven brand. It’s where your passion and creativity come to life for the world to see. But here’s the big question: Is your website doing your brand [...]

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digital marketing Marketing Content Sales & Promotions

20% Off Brand Spark – Ignite 2025 with Intention & Focus

As 2024 winds down and the holiday season approaches, many service-based business owners are feeling the pressure to get everything in order for the new year. It’s a frantic time – managing end-of-year sales, juggling client work, [...]

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Sales & Promotions

Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business

Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business The Halloween season is creeping up, and as a service-based business, you may wonder how to take advantage of this spooky celebration. Sure, you don’t sell costumes or [...]

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Business Basics Marketing Strategy Podcast Episodes

Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan

In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges [...]

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