Marketing for Small Businesses

Marketing Strategy & Management

The foundation of good marketing is a detailed strategy and the goal of any good marketing strategy is to increase sales and achieve sustainable competitive advantage. A marketing strategy will help you and your business create focus. It will identify the different ways you can talk to your target customers, and concentrate on the ones that will create the most sales. It tells you what to say, how to say it, and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it too.
A marketing strategy includes the formulation, evaluation, and ultimately the selection of all basic, short-term, and long-term activities of market-oriented strategies, tools, and resources that will contribute to the goals of the company and its key marketing objectives.

We feel a marketing strategy is a key to business success and we bein all of our client relationships with this step. Our average results are a 30%* increase year over year when we stick to the plan and hold the entire team accountable.

Our Marketing Strategy Development Process Includes:

  • Initial Meeting
  • An in-depth client business exploration questionnaire
  • Follow up on key areas that need more research and development
  • Detailed plan with goals and actionable items for the next 6-12 months

Project Management

Project management is the art of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria. Because we always start with a marketing strategy and plan, we break it down by marketing project to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and specific objectives agreed upon, typically to bring about beneficial change or added value.

The primary challenge of project management is to achieve all of the project goals and constraints. This information is usually outlined during a meeting and a project brief may be created at the beginning of the development. The primary constraints are scope, time, quality, and budget. The secondary — and more ambitious — challenge is to optimize the allocation of necessary resources and integrate them to meet pre-defined marketing goals and objectives.

Our Marketing Project Management Process Includes:

  • Initiation meeting – project brief
  • Planning and design of tactic
  • Execution of plan and construction of the marketing process
  • Monitoring results
  • Completion and finish point
  • Start over and if necessary tweak

We use Skype or Zoom for meetings with our clients all over the country. We use tools like Google docs and the Google calendar to keep track of tasks and deadlines. This also helps with complete transparency. We create standard operating procedures specific to your businesses marketing tasks to ensure quality processes are followed on-time and within budget.

Let our team help you become more organized, accountable, and actually start marketing the way you have dreamed about.

Please call us at (971) Bev-erly or email us at to get started.

*Results vary