our team
Over 25 Years of Marketing Experience.
Passion + Skills + Experience = Your Marketing Guides
Welcome to the heart beat of BC & Associates Marketing – our exceptional team of marketing maestros dedicated to propelling 1-2 person service based small businesses to new heights. We are more than just a group of professionals; we are the architects of creativity, custodians of strategy, and passionate advocates for your business success. Meet the faces behind the magic, where innovation meets expertise, and every team member is committed to crafting tailored solutions that elevate your brand. Please get to know the powerhouse driving the success stories, learn about each team member’s unique skills and discover why our collaborative spirit is the secret sauce behind our clients’ triumphs. Welcome to the BC & Associates Marketing family – where your goals become our mission. Let’s start with our fearless founder!
BEVERLY CORNELL
FOUNDER
Beverly Cornell is a dynamic reputation and growth strategist, author, and podcaster with a rich background spanning nearly three decades in marketing and communication. Having managed billion-dollar budgets at Chrysler’s advertising agency and founded her successful marketing firm, Beverly brings a unique blend of corporate and entrepreneurial expertise to her engagements. She’s traveled the world, from Alabama to Brazil, infusing her global experiences into her work, centered on helping small businesses clarify their vision, streamline their marketing strategies, and elevate their brands. Recognized on the Marquis Who’s Who list, Beverly’s passion for connecting and enriching communities shines through in her innovative marketing approach and commitment to teaching and mentoring others in the field. In her free time, she enjoys spending time with her family and dogs, traveling, dancing, cooking, and gardening!
Marketing Partners
THIS COULD BE YOU!
MARKETING PARTNER
We are dedicated to growing our marketing business and aiding in your development. Initiating a business venture comes with challenges, and Beverly, having navigated those challenges, gained valuable insights. She aims to mentor and coach marketing professionals, integrating their businesses into the BC Associates Marketing framework. The advantages include profit sharing and gaining professional-level access to essential tools, ranging from accounting to project management and creative resources. Furthermore, you’ll benefit from an established process and a collaborative team of like-minded marketing professionals, providing opportunities for masterminding, problem-solving, and access to a network of collective knowledge.
You don’t have to do this alone.
Beverly is available to mentor and coach you through new business acquisition, client onboarding, strategy creation, tool implementation, and reporting. She is as involved as you want her to be. She has a clear map for your success as an entrepreneur! If you are ready to take your marketing skills to the next level, email us your resume and thoughts on owning your business at [email protected] to see if we are a good fit!
We are Growing!
We are always looking for excellent people for our team! If you are a recent marketing or communication college grad or an independent contractor who understands how to work virtually in the marketing fields of design, public relations, website coding, paid ads, SEO, or social media, please email us your resume/portfolio to [email protected]. Someone will be in touch with you soon. Ready to join our team?
Marketing Associates
SAMUEL RUIZ GOMEZ
MARKETING ASSOCIATE
Samuel lives in Colombia and holds a Bachelor’s degree in Business Administration with a minor in communications and media from St. Andrews University in North Carolina. He is a certified Facebook Business and ads manager. Samuel also has experience working in public relations, social media, and logistics. He is passionate about learning and having a positive impact on others. In his free time, Samuel likes watching movies, playing futball (soccer), and the guitar. He has an Australian Sheppard named Franco, who is his office assistant. Samuel also enjoys conversing with people from different cultures and learning about their experiences.
MICHELL FUNEZ
MARKETING ASSOCIATE
Michell lives in Honduras and has an International Business and Marketing degree from Harding University in Arkansas. She enjoys video production and seeing analytics improve. She is constantly seeking new opportunities to expand her marketing skills. Whether through online courses or reading articles, she believes there is always something new to learn every day about our industry. She enjoys spending time with her family and friends. And is passionate about traveling the world.
ADRIANA CASTELLON
JR. MARKETING ASSOCIATE
Adriana lives in Honduras and holds a Marketing Degree and a Master’s in Information Systems with a focus on Data Analytics from Harding University in Arkansas. She is genuinely passionate about marketing because it allows her creative side to shine while diving into data analytics and research to uncover valuable insights. She loves connecting with people and helping them reach their goals. When Adriana is not working, she is likely exploring new places and soaking in different cultures. Traveling fuels her creativity and gives her fresh ideas to bring back to her work.
LIZZIE SOTO
MARKETING INTERN
Lizzie lives in Costa Rica and graduated from Harding University in Arkansas with a double major in International Business and Marketing. She is passionate about learning and enjoys challenges that allow her to be strategic, organized, and creative. Lizzie has a background in email marketing and client relations and is currently pursuing a degree in Graphic and Web Design. During her free time, Lizzie enjoys reading novels, watching movies, and spending time with her friends and family.
Professional & Creative Partners
Professional & Creative Partners
DON BOYD
CREATIVE DIRECTOR & GRAPHIC DESIGNER
Don lives in Michigan and attended Central Michigan University, where he majored in Graphic Design. He has over 30 years of industry experience, focusing on branding, corporate identity, environmental graphics, and web support. He loves the challenge of finding unique and impactful ways to make every project stand out. One of his favorite quotes: ‘There are three responses to a piece of design – yes, no, and wow! Wow is the one to aim for.” -Paul Rand. In his free time, he loves to travel and stay active golfing, hiking & biking when he is not busy designing!
SANTIAGO DIEZ
GRAPHIC DESIGNER
With 15 years of experience in graphic design and advertising, I blend creativity with expertise in branding, UX/UI and social media for brands across different countries. A graduate of Universidad de Medellín in communication, graphic design, and advertising, I’ve honed my skills across a variety of industries and cultures. When I’m not designing, you’ll find me playing guitar, drumming, or indulging in chocolate and pastries with family and friends. Life’s an art, and I’m all about living it to the fullest, one design (or beat) at a time!
Web Developers & Designers
JORGE ESTRADA
LEAD DEVELOPER & DESIGNER
Jorge Estrada, based in Guatemala City, graduated with a degree in Computer Engineering and a minor in Mathematics from Harding University. With over four years of experience in WordPress design and development, he began his career as a programmer specializing in process automation. As a Lead Developer and Designer, Jorge guides clients from start to finish in creating innovative digital solutions. Passionate about turning ideas into reality, he finds joy in his work. In his free time, Jorge enjoys playing video games and practicing sports. He aspires to expand his work globally, taking on large-scale projects and continuously pushing the boundaries of digital innovation.
IRVIN BRICENO
LEAD DESIGNER & SEO AGENT
Irvin Briceno Jr., based in Orange Walk Town, Belize, holds an Associate of Science in Economics, a Bachelor of Business Administration in International Business, and a Master of Science in Information Systems. As a Lead Designer and SEO Agent, Irvin is dedicated to generating web solutions that help small businesses thrive. He excels in working with end-to-end data solutions and is committed to learning more about the industry every day. Outside of his professional life, Irvin is a passionate video gamer and a professional bass guitarist, performing at local gigs. His goal is to contribute to digital innovation by starting with large-scale projects on a country-by-country basis, ultimately bringing advanced solutions to businesses of all sizes.
Photography & Video Producers
STEVE FORAN
VIDEO PRODUCER – METRO DETROIT
Steve graduated from Central Michigan University with a Broadcast and Cinematic Arts degree, focusing on video and audio production. After working as a videographer/editor with a media company for three years, he stepped out to work independently. Steve has traveled nationwide to shoot videos and worked with companies like PLEX Systems, KUKA Robotics, and JP Morgan Chase. Also, he is an avid Detroit sports nut.