Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a bit hazy having both likes and follows. However, now Facebook has decided to clarify that by getting rid of likes.
Facebook is Changing Likes On Business Pages.
Before the switch, someone could like your page but not choose to follow it. That means that the person would never see your content on their feed. As a follower, your content gets added to their feed.
What Is The Difference Of Facebook Likes & Follows
Some businesses think likes are more important, and some follow. Follows is a much stronger account of your number of viewers (these people are much more likely to see your content). The organic reach for businesses is already fairly low, so only a small percentage of followers actually see your page posts. If you are watching, you may have already seen a drop in reach from other businesses adopting the changes.
After the switch from the classic page to the new page, the people who like and follow you will continue to be followers. Those who liked you but didn’t follow you won’t transfer to the new page. Page likes will no longer be supported and will not be accessible on the new page. If you switch back to the classic page, your followers will remain the same. Also, you will still be able to see the likes, and your new followers from the new page will come with you.
The New Pages Layout On Facebook
Other features might make it worth the changes. The layout has been redesigned to be simpler and more intuitive (according to Facebook). A dedicated news feed is meant for discovery, conversations, trends, and engagement. There’s easy navigation between personal and business pages and many other features to better our business experiences.
If you have decided to go with the new page, you may want to warn your followers and page likes of the changes. Make a short announcement to your audience and encourage them to FOLLOW your page if they haven’t already. Remember, bugs always need to be worked out when there is a new rollout on Facebook, so patience may be key. Also, check out our 9 Ways To Increase Engagement blog post. Happy posting!
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