Award-Winning
Branding & Digital Marketing Services
At BC & Associates, we partner with purpose-driven, service-based businesses in wellness, positivity, and personal development. The Luminaries, The Change Makers and The Trailblazers, from health and wellness coaches to therapists, nonprofit consultants, and sustainable service providers. The solopreneurs who want to help the world be kinder, healthier and more joyful. We help these businesses find their authentic voice, amplify their message, and grow in meaningful ways. Our passion is helping you make a bigger impact and connect with your audience in ways that truly matter.
I never set out to be an entrepreneur. In fact, it wasn’t even on what I want to be when I grow up plans. For almost 15 years I worked in the corporate world with Fortune 500 companies, tech startups and small businesses. My entreprenurial journey began when I married my husband, an active-duty soldier in 2012. The Army determined where we lived, when we moved, and how we built our life. My career needed to be as mobile as his missions, which meant creating a job that could move with me long before remote work was a possibility.
I didn’t have a grand plan, just a spark of determination and a willingness to figure it out as I went. I learned by doing, stumbling through trial and error, and making plenty of mistakes. Each step, each misstep, taught me lessons that shaped not just my skills but my resilience.
“Married my husband, an active-duty soldier, and realized my career needed t be mobile.”
At first, freelancing was about survival, finding a way to work from wherever the Army sent us. But over time, I discovered something unexpected: a passion for helping people tell their stories and build something bigger than themselves. That passion grew into a calling and an full-fledged branding and digital marketing agency.
Fast forward to a few years ago, there was a moment in my entrepreneurial journey when I hit a wall. On paper, everything looked fine, clients were coming in, projects were getting done, and my business was growing. But something felt off. Deep down, I knew I wasn’t fully aligned with my purpose, and the work I was doing didn’t light me up the way it used to. I felt scattered, like I was pouring energy into something that wasn’t quite my own. It was like I was sleep walking.
“But over time, I discovered something unexpected: a passion for helping people tell their stories..”
It wasn’t until a few key clients left, unexpectedly, and all at once. It stung. We had to stop and ask some hard questions. At first, it felt like failure. What were we doing wrong? Why did I feel so disconnected? But that pause, as uncomfortable as it was, turned out to be the greatest gift. It gave me the gift of time!
I realized I had been so busy “doing” that I had lost sight of the “why” that drove me to start my business in the first place. I wasn’t creating a brand; I was reacting to what I thought people wanted, saying “yes” to everything, and diluting my energy.
So, I stopped.
“I knew I wasn’t fully aligned with my purpose, and the work I was doing didn’t light me up the way it used to.”
I stepped back and gave myself the space to reconnect with the heart of what mattered most to me. I looked at the work we loved, the projects where I felt truly alive, and the clients who inspired us. We thought about our values, passion, and the impact we wanted to make.
Slowly but surely, the vision became clear:
We aren’t just a marketers. We are growth visionaries. Someone who could see the magic in others before they saw it in themselves and help them ignite it in a way that sparked transformation for their businesses and even for their lives.
That clarity was everything. It became our magical superpower.
“Slowly but surely, the vision became clear: We aren’t just marketers. We are growth visionaries who help people ignite their magic and spark transformation.”
With this newfound alignment, our brand came alive. We built processes that focused on helping purpose-driven entrepreneurs rediscover their “why,” articulate their magic, and amplify it through powerful, authentic branding and digital marketing. This business became a reflection of who we are: magical, purposeful, and empowering.
“With this newfound alignment, our brand came alive. We built processes to help purpose-driven entrepreneurs rediscover their ‘why’ and amplify it through authentic branding.”
Today, we wake up excited, knowing the work we do is aligned with our hearts and purpose. We help others who feel stuck or scattered find clarity, just as we did, so they can build brands that light them up and impact the world in ways only they can.
That was the moment our brand awakened. It wasn’t just about designing logos or running campaigns anymore—it became about something so much bigger: helping others shine.
And the magic? That was always there. We just had to uncover it. Now, we help others do the same. ✨
Our Work“Today, we wake up excited, knowing the work we do is aligned with our hearts and purpose.”
At BC & Associates, our clients are the heartbeat of everything we do. From startups to established brands, we’ve had the privilege of partnering with inspiring businesses across diverse industries to create bold, impactful campaigns. Each collaboration is a journey of shared vision and innovation, where we work together to bring your brand to life and elevate it to new heights.
Through our creative strategies and unwavering commitment, we’ve helped businesses connect with their audiences, grow their reach, and tell their stories in ways that resonate. These partnerships are more than just projects—they’re a testament to the incredible potential unlocked when passion meets expertise.
Take a look at some of the brands we’ve proudly worked with, and let’s make yours the next success story!
At BC & Associates, we believe true success goes beyond business growth, it’s measured by the positive impact we create together. We have donated monetary and service gifts in the value of almost $100,000 since we opened our doors. Every quarter, we dedicate time, resources, and a portion of our profits to projects that uplift communities and support causes close to our hearts. From wellness initiatives to environmental efforts and educational programs, each project is chosen to reflect our values and amplify the power of giving.
For us, giving back isn’t an afterthought; it’s part of our purpose. As we help your brand grow, we also fuel our shared ability to make a difference, creating ripples of kindness and support that extend far beyond business. Together, we’re building brands and a world that inspires and uplifts. This is the legacy that matters to us!
Our core values aren’t just words on paper but the driving force behind everything we do with you. For us, it’s about more than respect and collaboration—it’s about embodying Honor, infusing your unique opportunities with Dynamic Brilliance, and achieving unparalleled Fusion Excellence as partners. Our commitment to you and your business goes beyond the ordinary; it’s about creating a space where businesses thrive through integrity, innovation, and the powerful synergy of ideas. By integrating branding and marketing services that reflect these values, we empower your business to grow with purpose and impact.
We are honored to be a proud member of the Greater Fayetteville Chamber, an organization dedicated to fostering business growth and community development. Our membership reflects our commitment to supporting local businesses and contributing to the thriving economy of the Fayetteville, North Carolina area.
Beverly Cornell has earned a spot in Marquis Who’s Who, a prestigious recognition given to individuals who have demonstrated exceptional accomplishments and influence in their respective fields. Inclusion in this esteemed biographical volume is based on a combination of factors, including professional position, significant achievements, visibility, and prominence.
At BC & Associates Marketing, our passion lies in seamlessly integrating award-winning strategic branding and digital marketing services to craft powerful messaging that sparks meaningful conversations. We thrive on creating connections with your clients, customers, employees, and partners, captivating and enchanting them like never before. This commitment is woven into the fabric of who we are – a team dedicated to making your brand’s unique narrative resonate and leave a lasting impact. Join us on this journey, where clarity meets storytelling magic, and let’s infuse your brand with greater purpose and growth.
When you work with us, you’re inviting a true partner into your brand’s journey—one who honors your vision, fuses creativity with strategy, and brings a dynamic, heartfelt approach to every step. We’re here by your side, offering unwavering support, empathy, and a touch of magic, dedicated to helping your brand make a lasting impact and build a legacy of purpose.