brand blaze
The Best for Small Businesses to Manage Ongoing Tactics
Ready to take your marketing game to the next level? It’s time to implement your ongoing strategy with our game-changing Brand Blaze package.
At BC & Associates Marketing, we take care of your marketing minutia. After experiencing the magic of Brand Spark and Brand Ignite, our stress-free strategists are ready to ensure your ongoing marketing execution is a breeze. We’ll set up monthly status meetings, manage your content schedule, and execute promotions, freeing you to focus on other vital tasks in your business.
📞 Set up a 15-minute “Fit Call” now to get started on the path to marketing success!
I want To ChatWith Brand Blaze, your brand’s journey toward greatness continues with unwavering support, expert guidance, and strategic mastery. Let’s blaze a trail to success together.
I want To ChatNo need to figure out what to do next. We’ll take your marketing content and calendar and make it happen. We’ll work with your team to gather and share internal assets via social media, blogging, emails, and website development. Plus, we’ll monitor and analyze to ensure your budget is optimally utilized.
Our Work“One of the most notable improvements since partnering with BC has been in our operational focus. Once an afterthought, marketing is now a well-oiled machine, allowing my team to concentrate on what matters most to us – our clients, the pups. This shift in focus has directly contributed to a remarkable satisfaction rating of 96%, according to Listen 360.”
“We knew early on that social media was going to be key for our business, but it was clear we needed a partner who specialized in it to keep us ahead. That’s when we found Beverly and her team at BC & Associates, and it’s been a perfect match ever since. Their timeliness, strategic planning, and ability to stay on top of everything from messaging to reviews have been a game-changer for us. They help us respond effectively to everything—great reviews, not-so-great ones, and even optimizing our search engine presence. Having BC & Associates as a partner has brought consistency and strategy to our marketing, which has saved us from becoming reactionary in a fast-moving space.
Beverly’s team is not just creative but also truly takes ownership of our brand. Their approach is thoughtful, organized, and customized to fit our specific needs, especially as a franchise. We know the product is being managed the right way. Working with BC & Associates has given us a better product, more efficient spending, and the peace of mind that our marketing strategies are always in good hands. They’ve been a huge asset to our business, and I have no doubt they’d be a great fit for anyone looking to level up their marketing.”
It all starts with a marketing plan. We know success is built with clear goals and targets. Developing a successful marketing strategy that finds your unique opportunity is vital to the success of any small business. It helps you understand your target marketing, important buyer personas, customer journey mapping, competitive analysis, and how to differentiate and find your niche. It also lets you identify your unique selling points and the marketing services and tactics to reach your goals. A solid marketing strategy requires understanding your business, the marketing place, and its goals. We can help you gather the necessary information to spark the right marketing approach to achieve your business objectives and goals.
Light Your SparkOnce you have the Brand Spark Breaththroughs, it’s time to set up all the foundational items you will need to launch your marketing to the next level. This means updating or creating your branding and logo, developing your messaging, creating your content pillars, mapping your customer journey, launching your website, and more.
Ignite Your BrandWe offer monthly retainer packages for a completely integrated marketing suite of services, or we can work on specific isolated marketing projects as needed. Below are a few marketing services and tactics we currently offer for small businesses.
After completing our Brand Spark service and receiving your personalized Brand Blueprint, you took the next step by engaging our Brand Ignite service, laying the foundation for all your marketing endeavors. It’s time to amplify your efforts and build on this momentum. Our Brand Blaze service will fuel the fire by implementing daily, weekly, and monthly marketing activities and tactics, ensuring sustained growth and success for your brand.
Together, we’ll ignite your brand’s potential and propel it to new heights of success.
Content creation is the heart and soul of effective marketing. At our small business marketing agency, we understand that content is more than just words on a page; it’s the key to engaging your audience, building your brand, and driving growth. Whether it’s blog posts that showcase your expertise, captivating social media updates that connect with your audience, or visually stunning videos that tell your story, our team excels at crafting a wide range of content to suit your unique needs. From informative articles to attention-grabbing infographics and everything in between, we’re here to help you create content that resonates, inspires, and ultimately leads to success.
Marketing to your current customers is essential because it’s a great way to build a strong foundation of brand loyalty. It’s also cost-effective because you’re taking advantage of your existing customer base who already know and trust your brand. You can encourage them to stay loyal and keep returning for more by offering special offers, discounts, and other incentives. Additionally, marketing to your current customers can help you increase your reach by encouraging them to recommend your brand to their friends and family.
Social proof has become an increasingly important tool in modern marketing. Moreover, it’s a way to show potential customers that others have used, enjoyed, and benefited from your product or service. This is especially effective when building trust and credibility in the minds of your potential customers. By showcasing reviews, customer stories, and influencer endorsements, you can create a powerful sense of confidence and reliability that will make customers more likely to purchase your product or service.
Social media management and engagement are vital parts of a winning marketing strategy. It’s not just about posting content—it’s about building relationships, increasing brand awareness, and driving real results for your business. By managing your social media channels strategically, you can connect with your target audience through meaningful conversations and engaging content. This process boosts website traffic, increases conversions, and cultivates customer loyalty. With consistent management, we help you stay top of mind, respond to your audience in real-time, and create opportunities that ignite growth and drive sales. Let us handle the management, so you can focus on what you do best.
Blogging and writing are the cornerstones of effective communication in the digital age, and our small business marketing agency knows how to harness their power. Through strategic and compelling content creation, we breathe life into your brand’s voice, establish authority in your industry, and connect with your target audience on a deeper level. From informative and educational blog posts that share your expertise to engaging storytelling that captivates readers, our skilled writers craft a wide spectrum of content. We can create engaging articles, product descriptions, press releases, and persuasive copy that converts visitors into loyal customers. Whether it’s thought leadership pieces, creative narratives, or SEO-optimized web content, our wordsmiths are here to amplify your message and drive results.
Email and text marketing are essential tools for businesses of all sizes. These two tools can help you reach your customers, increase brand awareness, and drive sales. These are great ways to inform customers about new products and services and remind them of upcoming promotions or events. Additionally, they are cost-effective ways to keep your customers engaged and build relationships with them.
A website and a strong SEO presence are crucial for your small business to reach your target audience and remain competitive. Your website is the online equivalent of your retail location. SEO helps your website rank higher in search engine results, making it more visible and increasing the chances of customers finding and engaging with your business. Additionally, with an effective website, you can showcase your brand, products, and services professionally and create an online presence that can draw customers in.
Events and promotional marketing are incredibly critical to the success of any business. Events allow your company to showcase your products or services. It helps build relationships with customers and potential clients. Create memorable experiences that help keep your business top of mind. Promotional marketing effectively reaches a broader audience, building brand awareness and driving more traffic to events and stores.
Setting up and reviewing your Google Analytics is key to understanding your website traffic and engagement. In addition, all your social media channels should be regularly reviewed for reach and activity. This should determine what is working, and you should do more. And what is not working and should be adjusted.
Public relations (PR) is essential for your small business. Properly executed PR strategies can help your small businesses build brand awareness, establish customer trust, and develop a positive reputation in the marketplace. Additionally, PR can help your small businesses create relationships with media outlets, build relationships with influencers, and create targeted content for your target audiences. Lastly, in case of a PR crisis, we are here to help you navigate the turbulent waters.
Small businesses need advertising to spread awareness of their products and services and to reach new customers. Advertising can help small businesses compete with larger companies, establish a local market presence, differentiate from competitors, build trust with potential customers, and increase sales. Additionally, advertising can help your small business target specific population segments. Finally, advertising can help small businesses build their brand and establish a recognizable identity. These advertising aspects benefit small businesses and can help you achieve your goals.
We work with a fantastic team of marketing professionals to help your small business with its integrated marketing needs. We are happy to work with your vendors as well.