Marketing for Small Businesses

Posts Tagged how to write a great product or service description

Small Business Marketing: What’s In It For Me?

What's In It For Me?

W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…

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