Marketing Plan

A marketing strategy is crucial for simplifying your brand and voice, elevating your brand and achieving your goals. 

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Get Started On Your Small Business Marketing Strategy

A detailed marketing strategy and plan helps businesses focus on target customers and creates a plan for what to say, how, and when. Timing is critical, and a marketing strategy includes short-term and long-term activities to contribute to company goals and key marketing objectives. It’s essential for business success and can result in double-digit growth year over year when followed consistently.

Ten reasons why you need a marketing plan

1. A marketing plan helps you define your target market and understand their needs.
2. It helps you set clear and achievable marketing goals.
3. A marketing plan helps you allocate your marketing budget more effectively.
4. It ensures your marketing efforts are consistent and aligned with your business objectives.
5. A marketing plan helps you identify your unique selling proposition and differentiate yourself from competitors.
6. It provides a framework for measuring the success of your marketing campaigns.
7. A marketing plan helps you stay focused and avoid wasting resources on ineffective tactics.
8. It provides a roadmap for your marketing activities so you can stay organized and on track.
9. A marketing plan helps you anticipate changes in the market and adjust your strategy accordingly.
10. It helps you build a strong brand identity and reputation in the marketplace.

As a small business owner, take charge of your marketing strategy by starting with a clear goal, identifying your target audience, and leveraging the proper channels to reach them. Stay consistent with your messaging and track your results to adjust and optimize your efforts. Remember, a solid marketing plan is crucial for the success of your business. Let’s get started today!

Take Your Small Business Marketing Strategy To The Next Level

Great marketing expertise! Beverly knows her stuff and can explain the ins and outs of various marketing strategies to the non-tech-savvy layperson (like me). She is personable, warm, and friendly – a delight to work with. Beverly and her team can help take your small business to the next level with their marketing expertise!

Did You Know?

538% More Likely To Succeed

Small businesses with a documented marketing strategy are 538% more likely to succeed than those without one. (Source: HubSpot)

Benefits of Using a Marketing Agency for Small Businesses

Our Marketing Strategy Development Process Includes:

• Initial Meeting
• An in-depth client business exploration questionnaire
• Follow up on key areas that need more research and development
• Detailed plan with goals and actionable items for the next 6-12 months

Budget-Friendly Monthly Retainer & Project-Specific Options

Fully Remote & Virtual Team Of Stress-Free Strategists 

We use Zoom for meetings with our clients all over the country. We use tools like Google Docs and Google Calendar to share information. W also use a project management system called Monday.com to keep track of tasks and deadlines. This also helps with complete transparency. We create standard operating procedures for your business’s marketing tasks. It ensures quality processes are followed on time and within budget.

Accountability & Progress

Let our team help you become more organized and accountable and start marketing how you have dreamed about.

Marketing account and project management is the art of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals. It also meets specific success criteria. Because we always start with a marketing strategy and plan, we break it down by marketing project to produce a unique product, service, or result. With a defined beginning and end (usually time-constrained and often constrained by funding or deliverables) undertaken to meet your unique business goals and the specific objectives, we agree upon, typically to bring about brand awareness and growth.

The primary challenge of project management is to achieve all of the marketing goals and understand the constraints. This information is usually outlined during our kick-off meeting, and a project board will be created on Monday.com at the beginning of the account development. The primary constraints are scope, time, quality, and budget. The secondary — and more ambitious — challenge is to optimize the allocation of necessary resources and integrate them to meet pre-defined marketing goals and objectives.

We are always looking at moving your goals forward, holding you and our team accountable for the next steps and any assets we need. We know it’s easy for marketing to be on the back burner, but we make sure it’s top of mind and gets the attention it deserves.