Step 1 – Fit Call
You have decided you want to grow and that you need help getting to the next level. Set up a fit call to share your business goals and ask your burning questions.
Step 2 – Brand Spark
If a good fit, we will set up a Brand Spark to help us understand your business, industry, ideal customer, and more. We will find your unique branding and marketing opportunities.
Step 3 – Brand Ignite
Once you have your Brand Spark, and you want us to ignite your unique branding and marketing opporoutnities into reality through our intensive marketing model!
Small Business Marketing Strategy
It all starts with a marketing plan. We know success is built with clear goals and targets. Developing a successful marketing strategy is vital to the success of any small business. It helps you understand your target marketing, important buyer personas, competition, and how to differentiate and find your niche. It also lets you identify your unique selling points and the marketing services and tactics to reach your goals. A solid marketing strategy requires understanding your business, the marketing place, and its goals. We can help you gather the necessary information to create the right approach to achieve your business objectives.
Choose From Our Menu Of Digital Marketing Services & Tactics for Small Businesses
We can offer a monthly retainer package for a completely integrated marketing suite of services or we can work on specific isolated marketing projects as needed. Below are a few of the marketing services and tactics we currently offer for small businesses.
Branding & Logo Development
The success of your small business depends on a professional logo that captures your company’s essence, heart, and soul. If you need a logo for your company or nonprofit, our team of designers is ready to make something special for you. Additionally, personalized for each customer, we’ll listen carefully to learn about your small business and your ideal logo before you get to work.
Customer Loyalty & Retention
Marketing to your current customers is essential because it’s a great way to build a strong foundation of brand loyalty. It’s also cost-effective because you’re taking advantage of your existing customer base who already know and trust your brand. You can encourage them to stay loyal and keep coming back for more by providing them with special offers, discounts, and other incentives. Additionally, marketing to your current customers can help you increase your reach by encouraging them to recommend your brand to their friends and family.
Social Proof
Social proof has become an increasingly important tool in modern marketing. Moreover, it’s a way to show potential customers that others have used, enjoyed, and benefited from your product or service. This is especially effective when building trust and credibility in the minds of your potential customers. By showcasing reviews, customer stories, and influencer endorsements, you can create a powerful sense of confidence and reliability that will make customers more likely to purchase your product or service.
Social Media & Engagement
Social media engagement is an essential component of any successful marketing strategy, and it helps create customer relationships and brand awareness and increase website traffic for your small business. Moreover, you can engage with their target audience and start meaningful conversations through engaging content, leading to increased sales, conversions, and loyalty.
Email & Text Marketing
Email and text marketing are essential tools for businesses of all sizes. These two tools can help you reach your customers, increase brand awareness, and drive more sales. These are great ways to inform customers about new products and services and remind them of upcoming promotions or events. Additionally, they are cost-effective ways to keep your customers engaged and build relationships with them.
Website & SEO
A website and a strong SEO presence are crucial for your small business to reach your target audience and remain competitive. Your website is the online equivalent of your retail location. SEO helps your website rank higher in search engine results, making it more visible and increasing the chances of customers finding and engaging with your business. Additionally, with an effective website, you can showcase your brand, products, and services professionally and create an online presence that can draw customers in.
Event Planning & Promotion
Events and promotional marketing are incredibly critical to the success of any business. Events allow your company to showcase your products or services. It helps build relationships with customers and potential clients. Create memorable experiences that help keep your business top of mind. Promotional marketing effectively reaches a broader audience, thereby, building brand awareness and driving more traffic to events and stores.
PR & Influencer Partnership
Public relations (PR) is essential for your small business. Properly executed PR strategies can help your small businesses build brand awareness, establish customer trust, and develop a positive reputation in the marketplace. Additionally, PR can help your small businesses create relationships with media outlets, build relationships with influencers, and create targeted content for your target audiences.
Advertising
Small businesses need advertising to spread awareness of their products and services and to reach new customers. Advertising can help small businesses compete with larger companies, establish a local market presence, differentiate from competitors, build trust with potential customers, and increase sales. Additionally, advertising can help your small business target specific population segments. Finally, advertising can help small businesses build their brand and establish a recognizable identity. These advertising aspects benefit small businesses and can help you achieve your goals.
Additional Marketing Services
We work with a fantastic team of marketing professionals to help your small business with its integrated marketing needs. We are happy to work with your vendors as well.