Email Marketing Social Media Marketing

Understanding the TikTok Ban: What Small Business Owners Need to Know

In recent months, the TikTok ban has been a hot topic, leaving many small business owners wondering about its impact on their marketing efforts. Back in April, Biden signed the law banning TikTok, and today, January 17, [...]

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Marketing Strategy Video Marketing

TikTok Uncertainty in 2025: Where Purpose-Driven Businesses Should Focus Their Efforts

TikTok has been the crown jewel of short-form video for years. Still, as the platform faces increasing regulatory scrutiny and potential bans, 2025 has brought a harsh reminder: no social media platform is forever. If you’re a [...]

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Authors Business Basics Podcast Episodes

Passion, Patience, and Persistence: Lessons from the Clean Lots Success Story

Discover how simplicity and perseverance turned into a thriving business. In this Spark and Ignite Your Marketing episode, host Beverly Cornell chats with Brian Winch, the founder of Winch Enterprises and author of Clean Lots, America’s Simplest Business. Learn [...]

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Authors Community Podcast Episodes

Building Authentic Connections To Transform your Business

In this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the magic of face-to-face networking with Michael Forman, author of Networking Unleashed. Discover actionable tips to navigate networking events, build genuine relationships, and unlock your [...]

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Business Basics Employment Opportunities Lead Generation Marketing Strategy Podcast Episodes Staff

From Philly to Costa Rica: How One Entrepreneur Built a Culture of Connection

In this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on [...]

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Brand Identity Community

Awaken Your Brand Magic with the 2025 Brand Spark Scholarship

As the New Year approaches, it’s the perfect time to step into 2025 with clarity, confidence, and a brand that truly reflects your purpose. That’s why we’re thrilled to announce the 2025 Brand Spark Scholarship, an opportunity [...]

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Brand Identity Community Marketing Strategy Podcast Episodes

Courage, Creativity, and Clarity in Entrepreneurship with Saskhia Menendez

In this heartfelt Spark & Ignite Your Marketing episode, Beverly Cornell interviews Saskhia Menendez, a transformative voice in the music industry for underrepresented communities. From navigating personal and professional barriers to blazing new trails for inclusivity, Saskhia [...]

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Marketing Content Sales & Promotions

Creative New Year’s Promotions for Service-Based Businesses

The New Year is a time of fresh starts, big goals, and even bigger dreams. As a service-based business, you know your clients are setting resolutions, too—improving their health, enhancing their joy, or seeking more balance and [...]

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Email Marketing Marketing Content Social Media Marketing

Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses

The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit the festive times ahead. Beyond mere aesthetics, the resonance of your brand on social platforms holds the power to kindle positive, cheerful [...]

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digital marketing Marketing Strategy Marketing Technology Podcast Episodes

Build Trust and Scale Your Niche Business When Everyone’s Skeptical with Roberto Capodieci

Do people misunderstand your business or doubt your niche idea? You’re not alone. In this week’s episode of the Spark and Ignite Your Marketing Podcast, we sit down with Roberto Capodieci, the innovative mind behind SimFly, an ethical “play-to-earn” [...]

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Marketing Content Sales & Promotions

Year-Round Promotion Idea: Unwrap Savings Every Month!

Embrace the spirit of celebration all year long with our Year-Round Promotion Idea! This versatile and engaging promotion isn’t limited to one holiday—it’s designed to add excitement and boost sales throughout the year. How The Year-Round Promotion [...]

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Community Podcast Episodes

Building Communities and Thriving Through Podcasting with Jennifer Henczel

In this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring story of resilience, reinvention, and the power of community. What happens when life throws you a curveball that shifts your perspective forever? [...]

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