Email Marketing Marketing Content Social Media Marketing

Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses

The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit the festive times ahead. Beyond mere aesthetics, the resonance of your brand on social platforms holds the power to kindle positive, cheerful [...]

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Marketing Content Sales & Promotions

Year-Round Promotion Idea: Unwrap Savings Every Month!

Embrace the spirit of celebration all year long with our Year-Round Promotion Idea! This versatile and engaging promotion isn’t limited to one holiday—it’s designed to add excitement and boost sales throughout the year. How The Year-Round Promotion [...]

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Community Podcast Episodes

Building Communities and Thriving Through Podcasting with Jennifer Henczel

In this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring story of resilience, reinvention, and the power of community. What happens when life throws you a curveball that shifts your perspective forever? [...]

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Business Basics

Embracing the Sparks: Finding Joy, Clarity, and Purpose in Business and Life

Life is a mosaic of moments, often seemingly small yet brimming with the potential to change everything. For service-based business owners, these moments—or sparks of inspiration—can ignite a new passion, reveal unexpected opportunities, and transform your business [...]

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Sales & Promotions

Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season

Winter often strikes fear in the hearts of service-based small business owners. The holiday season may bring a surge of customers, but many business owners face a slower pace come January, leaving them wondering if the momentum [...]

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Sales & Promotions

How to Create Christmas Promotions That Make an Impact for Service-Based Businesses

The holidays can be both a joyful and stressful time for service-based businesses. You want to capitalize on the surge in customer spending and the festive spirit, but there’s also an overwhelming sense of competition. Maybe you’re [...]

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Brand Identity digital marketing Marketing Strategy

What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic

Let me set the stage: I’ve read the book, devoured every magical page. I’ve seen the musical not once, but twice, marveling at the dazzling performances that left me breathless. And yes, I was that person—sitting in [...]

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Sales & Promotions

How Giving Tuesday Promotions Can Create Real Impact in Your Community

For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make a profit — you want to make a real difference in your community. But here’s the challenge: you’re busy running your business, [...]

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Sales & Promotions

Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business

As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out in a crowded market—especially during the holiday season. You’ve worked hard to build something meaningful, whether it’s centered around kindness, wellness, or [...]

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Sales & Promotions

How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses

Every business, big or small, service-based or product-driven, feels pressure to offer the next best deal on Black Friday. For service-based small businesses, this can stir up frustration. After all, you aren’t selling gadgets or fashion items, [...]

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Business Basics Marketing Strategy

Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1

In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her [...]

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Sales & Promotions

Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business

Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, and if you’re like most service-based business owners, you’re probably feeling the pressure. You want to create a promotion that works. One [...]

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