Engagement is important on Facebook, and we’re not just talking about a few likes on a post. Likes and comments are what keeps your post relevant. To Facebook, the more engagement you’ve got on your post, the more important it is. This is magic to the Facebook algorithm.…
Read more →Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
Read more →In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…
Read more →What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…
Read more →Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction. Adding video to your next email communication may…
Read more →How’s your email marketing game? Once you woo your customer and get their email address, do you wait to get in touch or reach out the next day? No need to play the waiting game – when it comes email marketing communications, it’s the sooner, the better.…
Read more →What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon used to express an idea, emotion, etc., in electronic communication. “emoji liven up your text messages with tiny smiley faces” How are Emojis used? Emojis or Emoticons have been used for a…
Read more →Although it feels just like yesterday, in reality, I graduated college 21 years ago. I can still remember the trepidation I felt as went to take my grammar test. Passing ensured I would be allowed to take the first of many classes needed to obtain my journalism…
Read more →Even with all of the social media options available at our marketing fingertips, it’s important to remember that email isn’t going anywhere. But before you can get that email drafted, proofed and ready to send, you have to have a solid base of subscribers in your fold.…
Read more →Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…
Read more →Advertising can be very expensive and many of our small business clients, just don’t have that kind of budget set aside for marketing. We help our clients reap a strong return on investment with planning and executing a sustained content marketing program. What is Content Marketing? Content…
Read more →Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…
Read more →When it comes to running a small business, one of the most difficult aspects is generating a solid client base. It may come as a shock, but it is near impossible to run a business of any scale without people knowing what you do…or that you exist…
Read more →Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any marketing can hurt your small business but don’t fall into the trap of thinking that just any old marketing will do, some things can do more harm than good. Be aware of…
Read more →When it comes to marketing, there are many essentials one must learn; writing being one of them. Of course, we all know how to write. It’s a skill we learn in our early days. We learn new skills along the way and we perfect the skill. And…
Read more →What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies used for promoting products and services through the web. Online marketing includes a wider range of marketing options than were present with traditional business marketing. Simply because there are more communication channels and marketing mechanisms available on the internet.…
Read more →Is there anything worse than seeing one of your competitors featured or quoted in the newspaper or on the local news? Why didn’t they speak to me? I have just as much to say as they do! But when it comes down to it, sometimes it is…
Read more →Creating a website can be a daunting task. There are several moving parts and elements to consider. Here are just a few areas you will want to make sure you think about before launching. How do I choose my domain website name? Choose a website name that…
Read more →I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place to live. We don’t have earthquakes or hurricanes. There’s the occasional tornado, but nothing like they see out in the central U.S. We also have the longest freshwater coastline in the U.S.…
Read more →It is a new year! And whether you set goals or make resolutions, for writers 2017 is literally a blank page waiting for your witty words. Unfortunately, the forward momentum tends to fizzle out by February. So how can writers stay motivated to write on a consistent…
Read more →The holidays are such a frantic, festive time of year! Every business, from the cupcake shop on the corner to the largest retailers in the country, is vying for the attention of that all important holidays shopper. And even those businesses that aren’t based out of a brick-and-mortar…
Read more →We love what we having going on here at Beverly Cornell and are grateful that we get to do what we love while supporting clients who, through their products and services and sense of community activism, we are proud to represent. In that spirit and the spirit…
Read more →Before Still Alice was a movie that nabbed its star Julianne Moore a slew of awards, including an Oscar® for Best Performance by an Actress in a Leading Role, it was a book. In fact, it was a self-published book written by Lisa Genova and published through…
Read more →A few years ago a quote began floating around the Internet, where I found it on Pinterest. It stated, “You have the same 24 hours a day as Beyoncé.” While this statement is technically true, as a freelance writer I fall woefully short of her estimated net…
Read more →So, you’ve decided to take your business to the next level with a marketing mindset, but you’ve been bombarded by what seems like a veritable clown car of options. Take a deep breath, and let’s focus on step one: the logo. A high-quality logo is one that…
Read more →It usually starts out with a simple question: “What do you do for a living?” Sounds innocent enough, but as a writer it is a question I am hesitant to answer because I normally get one of two responses: Response #1: “Can you make a living doing…
Read more →We’ve all encountered really good design work. You know what I’m talking about: the kind that stops you in your tracks, causing you to linger for a moment, ruminating on the feeling it promotes. You may not even initially dwell on the product or service, but there’s…
Read more →There comes a point when every writer has sat in front of his or her computer and stared at a blank Word document—almost willing the words to magically appear on the screen. The blinking cursor doesn’t help either. It just sits there… taunting the writer to come…
Read more →On the surface, this seems like a very easy question. Most folks have a canned response all set. Many have even practiced their “30-second commercial.” But at the end of the day, most miss the mark. This post is about getting to the “real” unique you/business proposition.…
Read more →It is that time of year again: back-to-school. And even though school days are a distant memory for most of us, as professional writers—whether newbies or seasoned—having the right resources at our fingertips makes all the difference for advancing our careers. What’s Your Style? If you majored…
Read more →Mike offers more than 20 years in the public relations industry. We help boost clients’ brand awareness and business growth through: Traditional and social media outreach Copywriting and marketing communications Strategic communications planning Crisis communications Content development Special events Executive media training Through these activities, he positions clients in…
Read more →Every business needs to know and understand your specific audience(s). Who are they? Will your message speak to them? Figuring out who you see as your target customer is key in defining your marketing message. If you chose the wrong message for the right audience you lose…
Read more →For most of us, learning grammar in school was pretty straightforward: ‘i’ came before ‘e’ (except after ‘c,’ of course), you never ended a sentence with a preposition, and you didn’t need an Oxford comma (a hot-button topic among writers). But thanks to social media and texting,…
Read more →When you are considering how best to market your product or service to consumers, there is nothing like an in-person experience. Event marketing is the avenue that allows for a real-world encounter, the opportunity to both introduce yourself to potential customers and reinforce existing relationships between your…
Read more →Help wanted at growing marketing agency. Position: Marketing intern with an emphasis on writing and social media for small business, focusing on client-specific blogs, newsletters, social media postings and analytics. Hours 10 – 20 hours weekly, hours can be completed at discretion as long as ALL deadlines…
Read more →The world is full of people buying stuff. But the question is who will actually buy your stuff? This is who your business will serve. The fact is, most businesses define themselves solely by the services or products they sell. This is a disastrous business mistake. Customer Centric Marketing Example:…
Read more →I wrote this comprehensive and Complete Facebook Live How To Guide to help businesses understand what Facebook Live is, why you should use Facebook Live, the differences in video streaming apps and a step by step how to use Facebook Live how to for before, during and post recording. This new…
Read more →Many businesses question if event marketing is something they need. We believe the ability to connect with your customer one-on-one is very powerful. Businesses can target who you want to speak with, when you want to speak with them, with the exact message you want them to…
Read more →Sarah is our word architect and head grammar geek! She is obsessed with words, Sarah uses her over 15 years of experience as an advertising and marketing copywriter/editor to craft communications for brick-and-mortar, e-commerce, online, and nonprofit clients. Her work has also appeared in HOUR Detroit and Metro Parent magazine. Sarah calls suburban Detroit…
Read more →There is no such thing as a perfect writer. I don’t care what you’ve read or been told, a writer that commits zero mistakes doesn’t exist. Whether a newbie or a pro, all writers are prone to getting tripped up by a word or grammar rule occasionally.…
Read more →Websites are critical in today’s internet based society. It is not just ok to have a website but do you have a website that works for you? Websites should be organic, meaning they should always be changing, updating and offering content valuable to your target market. Valuable…
Read more →One of the biggest challenges business owners face is…focus. This applies to marketing as well. There are so many tools, resources and ways to implement marketing today, businesses need to choose which ones are the best for their specific industry and how to make the best uses…
Read more →Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner that takes the plan and turns it into action. Not always an easy task! With a background in Communications and Journalism, she has extensive experience in automotive events and marketing. In addition,…
Read more →You’re ready to take the plunge and are all set to get your social video game on. You’ve lined up the event you want to promote, the product you want to demonstrate, testimonials from customers and experts in the field you want to share… now what? What To…
Read more →One of the most difficult marketing decisions a small retail business must make is whether to continue with printed Yellow Page ads in their marketing plan and budget. My answer is usually a resounding No! I could list about 50 reasons for cancelling this tactic, but I’ll just give…
Read more →Eric is our main Web Developer for most of our online projects. He helps to get our clients set up properly with each unique website. As a web designer, front-end developer, WordPress developer, user experience consultant and search engine optimization enthusiast, he is talented in many aspects…
Read more →Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, focusing on video and audio production. After working as a videographer/editor with a media company for three years, he stepped out do work on his own. Types of Video Work We Can…
Read more →Beverly is a happy and passionate person, who believes that we are citizens of a very diverse world. She is always looking for ways to connect with people & build relationships. She is extremely excited about the marketing industry. Beverly is an accidental entrepreneur. Beverly Cornell Consulting…
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