When you think of marketing your brand, what do you think of first? Logos, mission statements, and design elements like fonts, colors, and themes most likely come to mind. All necessary and key elements when looking to create a cohesive and dynamic look for your website that…
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When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…
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Juneteenth is just around the corner. Do you know what it is? And how your small business can help elevate and celebrate this important date? In this post, we will explore the history of Juneteenth and ways small businesses can make an impact. What is Juneteenth? According…
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With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many…
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Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm constantly evolving. Finding new and creative ways to captivate your audience can be challenging. On today’s social media platforms content creators post anywhere from 5-10 times a week which evens out to…
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This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…
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Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a bit hazy having both likes and follows. However, now Facebook has decided to make that more clear by getting rid of likes. Before the switch, someone could like your page, but not…
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W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…
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The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…
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Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, emotional decisions. And that’s not just me saying that—this is something that’s backed by science. Neuroscience has proven we buy on emotion, then justify with logic. This is according to Harvard Business…
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Why is Marketing Success On Social Media Important? In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…
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Many of our clients share with us that they want to get their website on page one of Google, but they need help. Google page rank is not a super easy question to answer. That is where my team comes in. We are here to assist your…
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We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing team! This 30+ hour a week virtual work-from-home position mainly focuses on the marketing duties for our clients. Working hours are fairly flexible, which makes this position great for a stay at…
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With the holidays coming and going throughout the year, Christmas isn’t the only time to let your customers know about your special hours. Here are some ways to keep your customers updated. Google My Business Have you put your holiday hours into Google My Business? Studies show…
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Take Your Best Photos Stuck At Home When you own/run/and are the product creator in your small business it helps to know a little bit about everything. You are the social media, photographer, product designer, marketing director, and the salesperson. Why? Because you want to save…
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If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing to be ashamed of! I’d rather stay busy than wonder what I could be doing. When you’ve only got a handful of things to do, maybe a handwritten to-do list isn’t a…
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You’re looking to get the word out about your small business. You have your website live and running. You have a presence on Facebook, Instagram, Google My Business and every social media channel that exists. You’re reaching out to your customers and clients with a weekly newsletter.…
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Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your customers are on social media, and marketing to them is essential to grow your business. There are so many people on social media in this day and age it’s like a second…
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We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing team! This work-from-home position mainly focuses on the marketing duties for pet industry clients, though this can range among our other clients as well! This position’s duties include but are not limited…
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Do you know which marketing channel… delivers an ROI of around $44 for every $1 you spend? gets checked by 58% of consumers first thing each morning? has influenced 60% of consumers to make a purchase? Did you guess social media? Wrong…The answer is EMAIL. That’s right!…
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I have recently worked with a few folks who are starting new companies. These business owners have their ideas and their passions and now they need to package it for all the world to see. They are at the beginning of their business journey and they need…
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I’ve talked about working remotely before and how it’s not always what you may think it is. I’m here to tell you the good and the bad when it comes to working remotely, and how it changed my life. I have worked remotely for over 3 years…
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Have you ever been left on read? Leaving someone on read means to read their message, yet you don’t reply to it. Friends and family don’t appreciate it when you do this, and I can assure you your customers don’t like it either! Customers have questions about…
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As more and more small businesses around the country are getting the green light to open back up to the public in varying capacities, we all are working out how to get back to business post COVID-19 and a new norm. Meeting the necessary safety requirements while also…
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You know having a strong social media presence s comes with lots of comments from others. These comments can be good or bad. It’s important that you respond to these comments and show that you do care what your customers have to say about your business. You…
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We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns and shut-ins. Businesses are closed and people have lost their jobs. Over 40million have filed for unemployment. Who could’ve predicted a majority of businesses in the United States would have to temporarily…
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Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of our clients have had to close their business doors because they are considered nonessential services. However, there is still a way to continue doing business and also to connect to them while…
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Handling the unexpected and tackling challenges are necessary skills for the resume of a business owner. But anyone would be hard-pressed to have anticipated the level of strength that would be called upon to work through and find solutions in our current worldwide health situation. As we…
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We marketers love a hook, a holiday marketing theme we can build a plan around and use all the tools we have available under one umbrella to make that plan stick. Make it cohesive, on brand, and add a dash of fun or humor and you have a…
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The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales for the 2019 holiday shopping season were at 14.6% of total retail sales, per the Mastercard SpendingPulse™ report detailing holiday shopping from November 1 through December 24. Voice shopping is on the…
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Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just planning for 2019 events, and yet, now it’s time to look forward in 2020. If you’re just as baffled as me, you’re in luck. I’ve compiled a list of ideas to help…
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Whether you’re a beginner on social media or you’re a pro and have been using it for years, you probably use your cell phone for your images. It’s convenient and most of them take rather decent images now. However, most of the time if you’re doing any…
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Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…
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Okay, bear with us and the bad grammar, but we had to! Social media marketing for business is about content but also flash – graphics, videos, images. As the old saying goes, a picture is worth a thousand words and that even holds true more today in…
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Michele is our new Marketing Maven & Graphics Guru She is our newest team member and has a background in merchandising and design. Along with being an entrepreneur herself, Michele comes to us with retail and business management experience. As well as, a range of skills in…
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What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy? The Numbers Pinterest was the fastest standalone site in history…
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When we create our Facebook pages for our businesses, we want to broadcast ourselves in the best way possible. It’s vital to your business page’s success to have your page optimized. Let’s talk about a few tips to help you customize your page in the best way…
Read more →We are very excited to add Dean to our staff! He will be helping with a few new clients as well as marketing for Beverly Cornell Consulting. Dean’s Bio in his own words. I am the kind of person who always takes your work very seriously, but…
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Have you ever heard of Tailwind? If you have, you probably know all about what I’m about to tell you. If you haven’t, well, prepare to hear about another fantastic platform to help boost your Pinterest marketing reach. What Is Tailwind? I’ll make this easy. “Tailwind is…
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We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic designer to work 10-20 hours a week. This is a paid, long-term, and virtual, work from home position with tons of flexibilty for the right person. Marketing Assistant/Intern Duties: Social Media Marketing Must…
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Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…
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It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want…
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Social Media post writing can be hard. And coming up with fresh ideas can be harder. To play the marketing game, most small businesses know that being active in social media is a given. So you stake your business claim across all the platforms – Facebook, Instagram,…
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With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…
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While spring has sprung, summer is just around the corner. Summer is a good time to look at how your business and how it fits into the warm season. Travel The nature of the summer season often dictates changes in business traffic and a strategic summer strategy may…
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We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic designer to work 10-20 hours a week. This is a paid, long-term, and virtual, work from home position with tons of flexibility for the right person. Writing, Graphic Design & Social Media Design…
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Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your home, but have you thought about spring cleaning your social media presence for your business? You should! Its a time of growth and renewal. Let’s dive in. Facebook Make sure your business’s…
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Once upon a time, a cookie was just a delicious cookie. But with the increased popularity and usage of the internet in the 1990s, came the addition of some great new words and new meanings to existing words in our shared vocabulary. We thought it would be…
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Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…
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Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely busy these last few months, things will begin to die down in the coming weeks. While seasonal sales and specials will be disappearing for the next few months (hello, Valentine’s Day and…
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When I work with clients, one of the number one things I want to help them do is get reviews. Often, this is an overlooked marketing item. And many times, clients don’t like asking for reviews. However, reviews are super important. Especially, on sites like Google and…
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When you see a job description for a social media marketer, do you scoff at the fact someone could get paid to play around on social media for a job? I’m here to tell you it’s not what you think it is. By definition, social media marketing…
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Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…
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October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law. This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…
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“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and word of mouth. While commonly spoken about, it can be difficult to pin down why any consumer would be willing to spend a little bit more at a “mom-and-pop” shop when a…
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There have been intense discussions recently related to the responsibility and benefit of social media and its role in the greater media world. With all of its pros and cons, there is an element of connection and personalization that social media allows when we are experiencing a…
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While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…
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Pinterest: we’ve all heard of it. You may browse the site in your free time to find ideas for decorating, food dishes, or anything else. If you would’ve said a few years back that this site and app would grow to become the third largest social media…
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When you’re writing up a plan for your social media accounts, you’ll need to have a schedule or an idea of what to follow. We’re going to go over a few guidelines to follow when creating your social media calendar for your business, specifically focusing on Facebook.…
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Selling on Instagram can be tricky. While a fantastic platform for retailers because of the fact that it is centered around pictures, using it to sell has plenty of drawbacks that, for the uninformed, can make the app seem like it isn’t worth the effort. Instagram Does…
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Christina is a recent college graduate from Tucson, Arizona with several years of experience in marketing, sales, social media, and customer relations across various sectors. Her work has emphasized social media marketing as well as individualistic, hands-on approaches to the differing needs of her clientele. She has…
Read more →When it comes to social media marketing, you have two options: manually put your posts in each and every day, or schedule your posts a week or more in advance. Which one seems much less stressful? Scheduling your posts out, of course. But how can you do…
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You may be wondering, “Why do I need a photo editing website if I’ve got a graphic designer?”Well, I’m about to tell you. There are certain situations in which you may need a quick image created or you just need to add a logo to an existing…
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We know, we know… you don’t always just watch Youtube videos or scroll through Facebook from the comfort of your own home. Overhearing your partner scrolling through their feed and stopping to watch the latest news bulletin or NSFW video just requires a simple “hey, put it…
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Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…
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Ask any marketer about staying on top of the newest trends and tools, and they’ll tell you it’s essential to surviving in this business. Enter the Messenger Bot. Bots refer to an automated system of replies to your common questions. If you’ve heard of Artificial Intelligence, this is…
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By the year 2019, it is estimated there will be 2.9 billion email users worldwide. With email marketing a continuously strong method of customer communication, investing the right amount of resources, content, and even rewards in your newsletters and messaging is important. From your social media channels…
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Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for a number of reasons. I think we as marketers have a done a poor job explaining the ALL of its purposes. I could very well just be speaking for myself but I…
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Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to reach your target market. 5 Reasons to use Facebook Ads First, according to data gathered by Statista, Facebook has 2.2 billion monthly users! Just sit and let that marinate for a second. Every…
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In our last Twitter marketing post, I spoke about tips and tricks to step up your Twitter game. I had mentioned we were going to go over Twitter Chats and how you, a small business, should use them to get your brand into the Twitterverse. Below you’ll read about…
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Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…
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Sometimes we all get stuck in a rut. You’ve found your tried and true method and plod forward. sticking with the status quo week after week. When is the last time you looked at your email campaigns? You’ve got your list, your standard header, layout, and monthly…
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In my last post, I talked about setting up your Twitter account and learning the basics of this specific social media platform. Now, we’re going to move onto some tips and tricks to help you make the most of your time on Twitter. Twitter Tips And Tricks…
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We want to give a warm welcome Dominque Harris! Dom is our new Online Ads Manager that assists with Facebook/Instagram Ads, Google AdWords, and Analytics. He’s a married and the father of five rescued fur-children (dogs). With a background in sales, Dom fell into the world of digital…
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Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to work from home with a dynamic team of marketers and clients on social media ads and online ads and analytics. Requirements: Great writing/editing skill set Attention to detail Driven by timelines, goals,…
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Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier. Here are a few SEO Tips and to get started. How To Choose Keywords…
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Customer interviews and vidos can revolutionize your business. So you think you’ve got your video marketing game down for your small business. You have a few Facebook pre-recorded and Live videos under your belt, you’ve gotten past the initial hiccups and deer-in-the-headlights dead air time, and you…
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Twitter marketing may be more important than ever since Facebook seems it may have taken a not-so-great turn for marketers. What is Twitter? Twitter is a social networking service and online news outlet in which users can post and interact with messages, known as tweets. It is…
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Google reviews are more important than ever but, how do you ask your customers for Google+ Business Reviews? Online Face Of Your Business Google is often the first point of contact between a customer and a business. We plug keywords and questions into Google to help us…
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It’s hard to believe that Facebook wasn’t around 15 years ago and how much it has become such an integral part of our lives now. The one thing we know is anything good, will change. And Facebook is no exception. Facebook is always changing its algorithm, mobile…
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Almost every social media platform has cover photos, and all of them have profile photos. Why does this possibly matter, you may be asking? Not only does this matter, it can also help your business get more engagement when changing and updating these photos. We’ll talk about…
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There’s a lot of media noise out there and the more players that get in the marketing game, the louder the din you need to break through to get noticed as a unique and genuine presence in the market. With changes on the horizon from platforms like…
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With all the promotions and sales going on during this holiday season, it’s easy to get caught up in the excitement of the holidays. When it comes to posting during this time of year, you may be asking yourself how much to post or what you should…
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Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, actually goes viral and then immediately wondered how to replicate that level success with more of your content? Trying to come…
Read more →Working from home: you either love it or you hate the idea of it. For me, it’s been a blessing to my family. With my job, I’m more thankful than ever to be able to work from home and still be with my son every single day.…
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Busy, busy, busy. Life is busy. And as we head into just about the busiest season of the year, the fact that we start the holiday season with a time to slow down and take a moment to enjoy the company of people we love over a meal…
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Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn our thoughts to the ever-so-busy holiday season. No matter what your business, the holidays bring with them a whole host of opportunities to reach new audiences, communicate with current customers and get…
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Engagement is important on Facebook, and we’re not just talking about a few likes on a post. Likes and comments are what keeps your post relevant. To Facebook, the more engagement you’ve got on your post, the more important it is. This is magic to the Facebook algorithm.…
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Smartphones in hand, Americans go out every morning and night to stay connected, in the know and current. With roughly 77% of US adults owning smartphones and 54% of email now being opened on mobile devices, communicating to your audience needs to be both user and mobile-friendly.…
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Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
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When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people with a little too much time on their hands, or is it a valuable marketing tool similar to Instagram and Facebook? Twitter has had its fair share of bad press throughout the…
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In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…
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If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you understand their purpose, other times… not so much. They are called hashtags and, over the past decade, they’ve become so deeply entrenched in our online culture and language that we now even…
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What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…
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Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction. Adding video to your next email communication may…
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If you’re reading this, thanks for staying tuned for the next part in my Instagram marketing series! In this segment, I’ll be addressing the do’s and don’t’s of Instagram marketing. These aren’t rules you MUST follow, but think of them more as guidelines. Try to follow as…
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