Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post. Using hashtags requires research and consideration to get optimal…
Read more →Are you heading back into a busy work environment? Maybe you are still working from home but work is feeling overwhelming with the holiday season quickly approaching and you want to hit the reset button. Here are 3 simple yet effective tips to help you stay focused,…
Read more →When working with our small business clients on marketing and social media we often ask for photography of customers, products, and more. And unless they have a background in photography or graphic design they panic. If you need some “high-quality” product photographs to promote your small business or…
Read more →Cause Marketing. The term may not be quite as familiar as social media marketing or content marketing but it’s a simple concept that most are familiar with – even if they don’t necessarily know the name for it. What Is Cause Marketing? Quite simply, when a for-profit…
Read more →We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing team! This work-from-home position mainly focuses on the marketing duties for pet industry clients, though this can range among our other clients as well! This position’s duties include but are not limited…
Read more →First, let’s establish why headshots are important for your small business. Photos help put a name to the face, it helps individuals make a personal connection to the person behind the camera, computer, or business. Humans tend to remember the person behind the business when a face…
Read more →When you think of marketing your brand, what do you think of first? Logos, mission statements, and design elements like fonts, colors, and themes most likely come to mind. All necessary and key elements when looking to create a cohesive and dynamic look for your website that…
Read more →Juneteenth is just around the corner. Do you know what it is? And how your small business can help elevate and celebrate this important date? In this post, we will explore the history of Juneteenth and ways small businesses can make an impact. What is Juneteenth? According…
Read more →W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…
Read more →Many of our clients share with us that they want to get their website on page one of Google, but they need help. Google page rank is not a super easy question to answer. That is where my team comes in. We are here to assist your…
Read more →We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing team! This 30+ hour a week virtual work-from-home position mainly focuses on the marketing duties for our clients. Working hours are fairly flexible, which makes this position great for a stay at…
Read more →If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing to be ashamed of! I’d rather stay busy than wonder what I could be doing. When you’ve only got a handful of things to do, maybe a handwritten to-do list isn’t a…
Read more →You’re looking to get the word out about your small business. You have your website live and running. You have a presence on Facebook, Instagram, Google My Business and every social media channel that exists. You’re reaching out to your customers and clients with a weekly newsletter.…
Read more →Do you know which marketing channel… delivers an ROI of around $44 for every $1 you spend? gets checked by 58% of consumers first thing each morning? has influenced 60% of consumers to make a purchase? Did you guess social media? Wrong…The answer is EMAIL. That’s right!…
Read more →I have recently worked with a few folks who are starting new companies. These business owners have their ideas and their passions and now they need to package it for all the world to see. They are at the beginning of their business journey and they need…
Read more →I’ve talked about working remotely before and how it’s not always what you may think it is. I’m here to tell you the good and the bad when it comes to working remotely, and how it changed my life. I have worked remotely for over 3 years…
Read more →Handling the unexpected and tackling challenges are necessary skills for the resume of a business owner. But anyone would be hard-pressed to have anticipated the level of strength that would be called upon to work through and find solutions in our current worldwide health situation. As we…
Read more →We marketers love a hook, a holiday marketing theme we can build a plan around and use all the tools we have available under one umbrella to make that plan stick. Make it cohesive, on brand, and add a dash of fun or humor and you have a…
Read more →The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales for the 2019 holiday shopping season were at 14.6% of total retail sales, per the Mastercard SpendingPulse™ report detailing holiday shopping from November 1 through December 24. Voice shopping is on the…
Read more →Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…
Read more →Michele is our new Marketing Maven & Graphics Guru She is our newest team member and has a background in merchandising and design. Along with being an entrepreneur herself, Michele comes to us with retail and business management experience. As well as, a range of skills in…
Read more →We are very excited to add Dean to our staff! He will be helping with a few new clients as well as marketing for Beverly Cornell Consulting. Dean’s Bio in his own words. I am the kind of person who always takes your work very seriously, but…
Read more →We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic designer to work 10-20 hours a week. This is a paid, long-term, and virtual, work from home position with tons of flexibilty for the right person. Marketing Assistant/Intern Duties: Social Media Marketing Must…
Read more →Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…
Read more →With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…
Read more →Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…
Read more →When I work with clients, one of the number one things I want to help them do is get reviews. Often, this is an overlooked marketing item. And many times, clients don’t like asking for reviews. However, reviews are super important. Especially, on sites like Google and…
Read more →Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…
Read more →October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law. This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…
Read more →“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and word of mouth. While commonly spoken about, it can be difficult to pin down why any consumer would be willing to spend a little bit more at a “mom-and-pop” shop when a…
Read more →While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…
Read more →We know, we know… you don’t always just watch Youtube videos or scroll through Facebook from the comfort of your own home. Overhearing your partner scrolling through their feed and stopping to watch the latest news bulletin or NSFW video just requires a simple “hey, put it…
Read more →Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…
Read more →Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for a number of reasons. I think we as marketers have a done a poor job explaining the ALL of its purposes. I could very well just be speaking for myself but I…
Read more →Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…
Read more →Sometimes we all get stuck in a rut. You’ve found your tried and true method and plod forward. sticking with the status quo week after week. When is the last time you looked at your email campaigns? You’ve got your list, your standard header, layout, and monthly…
Read more →We want to give a warm welcome Dominque Harris! Dom is our new Online Ads Manager that assists with Facebook/Instagram Ads, Google AdWords, and Analytics. He’s a married and the father of five rescued fur-children (dogs). With a background in sales, Dom fell into the world of digital…
Read more →Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to work from home with a dynamic team of marketers and clients on social media ads and online ads and analytics. Requirements: Great writing/editing skill set Attention to detail Driven by timelines, goals,…
Read more →Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier. Here are a few SEO Tips and to get started. How To Choose Keywords…
Read more →Customer interviews and vidos can revolutionize your business. So you think you’ve got your video marketing game down for your small business. You have a few Facebook pre-recorded and Live videos under your belt, you’ve gotten past the initial hiccups and deer-in-the-headlights dead air time, and you…
Read more →Working from home: you either love it or you hate the idea of it. For me, it’s been a blessing to my family. With my job, I’m more thankful than ever to be able to work from home and still be with my son every single day.…
Read more →Busy, busy, busy. Life is busy. And as we head into just about the busiest season of the year, the fact that we start the holiday season with a time to slow down and take a moment to enjoy the company of people we love over a meal…
Read more →Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn our thoughts to the ever-so-busy holiday season. No matter what your business, the holidays bring with them a whole host of opportunities to reach new audiences, communicate with current customers and get…
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