Marketing for Small Businesses

Marketing Associates

Introducing Our Marketing Associates:

Stacy Barber

Stacy Barber Marketing RepStacy is our Marketing Account Representative. Coming from a medical background her passion to create and help small businesses flourished when she created her own photography company. Stacy’s experience on social media not only comes from her own personal photography but also from developing the family business, the Rodriguez Christmas Trees Farm. In her free time, Stacy enjoys hiking, baking her famous chocolate coffee cake, and practicing her calligraphy.

Emma Denman

Emma DenmanEmma is a senior in Highschool. She has been on her high school yearbook staff since 2019. Emma is currently the editor of the yearbook. She plans on attending The University of North Carolina in the fall and majoring in marketing. When she is not doing homework or working she enjoys spending time outdoors, with her friends, with her three dogs and cat, and her family.

Jeremy Winkel

Jeremy is our most recent hire and is working with our team as an intern and marketing assistant. He graduated from Northwood University with a Bachelor of Business Administration majoring in Advertising in Marketing.
He has created a wide variety of marketing campaign projects in school and really enjoyed doing them. He finds marketing data fascinating to collect and then to use to create a sense of direction in how to compile a new creative campaign/project.
Some of his hobbies include weight lifting, cooking, and hanging out with friends

Don Boyd

Don Boyd, Graphic Designer, MarketingDon is our Art Director and Designer.  He attended Central Michigan University where he majored in Graphic Design. Don has over 30 years of industry experience focusing on branding, corporate identity, environmental graphics, and web support.

Don loves the challenge of finding unique and impactful ways to make every project stand out. One of his favorite quotes: ‘There are three responses to a piece of design – yes, no, and wow! Wow is the one to aim for.”  -Paul Rand.

He loves to travel and stay active golfing, hiking & biking when he is not busy designing!

Charles Verhey

Charles is our digital marketing expert. He understands how consumers shop, what they’re looking for online, and how to build and refine custom audiences that are specific to your business. He has helped dozens of businesses grow throughout the years, ranging from law firms, retail, transportation, real estate, book publishing, education, medical, and more. Charles has helped businesses through every stage of the customer’s journey, from the top of the sales funnel to the analytics report!
  • Facebook/Instagram Ads Certified
  • Google Ads Certified
  • Google Analytics Certified
  • Social Media Advertising
  • Search Engine Optimization
  • Email Marketing
  • WordPress / WooCommerce Integration
  • Print and Direct Mail Marketing
  • Graphic Design

In his spare time, he takes great care of his birds. He has a Moluccan Cockatoo, an African Gray, a Galah Cockatoo, and a Green-Cheek Conure. He is either teaching them tricks or just hanging out with them. There’s usually at least one of them perched on him when he is working from home.

Michele Denman

Michele is our Marketing Maven & Graphics Guru with a background in merchandising and design. Along with being an entrepreneur herself, Michele Denman comes to us with management experience and a range of skills in social media development along with first-hand knowledge of what it takes to develop a business from the ground up. She knows that with dedication and hard work the business will blossom.

Michele holds a bachelor’s in Merchandising and Design from Central Michigan University and is passionate about helping small businesses thrive. She has a family of 6 (three of them being fur babies). In her free time, she enjoys lacrosse and golf with her teen daughter, loving on the fur babies, and time with her family.

Jennifer Beljak

Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner that takes the plan and turns it into action. Not always an easy task!

With a background in Communications and Journalism, she has 20 years of experience in the marketing field. In addition, her video/media background is impressive. Organizing is a passion and she thrives on diving right in to tackle the client’s needs with the right message at the right time.

Jenni spends her free time enjoying this crazy ride by exploring nature, history, and life with her husband, two boys, and sharing good stories, music, food, and experiences with friends that are family.

Steve Foran

Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, focusing on video and audio production. After working as a videographer/editor with a media company for three years, he stepped out to work on his own. 

Types of Video Work We Can Do:

  • Creative Video Production (pre to post)
  • Highlight videos, Short-form documentary/vignettes, Filmmaking

Types of Video Equipment We Use:

  • Canon 7D MKII, Manfrotto Tripods, and Monopods
  • 30mm 50mm 85mm lens kit
  • Dracast LED Lighting
  • Glidecam
  • 3DR Iris with GoPro 3+Black
  • Tarot 2D Gimble

Steve has traveled all over the country to shoot video and has worked with major companies like PLEX Systems, KUKA Robotics, and JP Morgan Chase. He is also an avid Detroit sports nut.

Sarah Hovis

lwp HeadshotSarah is our word architect and head grammar geek!  She is obsessed with words, Sarah uses her over 15 years of experience as an advertising and marketing copywriter/editor to craft communications for brick-and-mortar, e-commerce, online, and nonprofit clients. Her work has also appeared in HOUR Detroit and Metro Parent magazine.

Sarah calls suburban Detroit home and can usually be seen taking in a game, at the theater, or at the airport taking off for her next adventure.

Eric Malcolm

Screen Shot 2016-04-22 at 10.43.57 AMEric is our main Web Developer for most of our online projects. He helps to get our clients set up properly with each unique website. As a web designer, front-end developer, WordPress developer, user experience consultant, and search engine optimization enthusiast, he is talented in many aspects of the web.
Web Services We Offer:
  • Front-End Development
  • User Interface Design
  • User Experience / Usability Research
  • Search Engine Optimization
  • Content Strategy
  • WordPress Theme Design & Development
  • Woocomerce Theme Development
  • Accessibility
  • Landing Page Design
  • Web Media Strategy
  • Website Management
  • And More
Eric is also the leader of the Metro Detroit WordPress Meetup group which he helps organize events and workshops for, he has been on the leadership team for the past three years. The group has over 400 members and holds an event every month focusing on using WordPress or developing for WordPress.

Mike Ingberg

Screen Shot 2016-05-04 at 11.46.34 AMMike offers more than 20 years in the public relations industry.

We help boost clients’ brand awareness and business growth through: 

  • Traditional and social media outreach
  • Copywriting and marketing communications
  • Strategic communications planning
  • Crisis communications
  • Content development
  • Special events
  • Executive media training

Through these activities, he positions clients in various print, broadcast, and online media outlets throughout the United States. Several have been with major broadcast networks and publications. This includes publicity on “Fox & Friends,” “Good Morning America,” “Today,” and in The New York Times, TIME and USA Today.

We are hiring:

We are always looking for excellent people! If you are a recent marketing or communication college grad or an independent contractor who understands how to work virtually in the marketing fields of design, public relations, coding, or social media, please email us your resume/portfolio to info@bcassociatesmarketing.com. Someone will be in touch with you soon.